May 12, 2008 Issue of PRWeek

PRWeek Column

Employers have a responsibility to continue new media lessons

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

News Analysis

Magazine awards reflect industry changes

With a record number of entries this year, the National Magazine Awards, also known as the Ellies, are considered a major benchmark for US publications.

Video games chase mainstream coverage

With lifelike images and a growing audience, PR must adapt to keep up with this evolving market

Agency Business

Firms discover ways to bring their worlds closer

Having offices around the world is a benefit to PR firms, but keeping staff connected and informed while in different time zones can be a ...

Campaign

Jennie-O creates a healthy buzz

Because New Year's resolutions often involve health, the season presented Jennie-O Turkey Store and Burson-Marsteller with an opportunity to show how Jennie-O's turkey products are ...

Salvation Army fundraises by enticing media attention

Since 1881, the Salvation Army (TSA) has sought to use its red kettles to attract donations for those in need. The Red Kettle campaign continues ...

Access Project targets large outlets to create awareness

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining ...

Toolbox

The growth of green radio, networking tools, more

How does green radio's growth affect media relations?

Critical Hit

'Computerworld' boosts Microsoft

Who is your client and what are its media goals?

Editorial

Hands-on training makes conferences worthwhile

Annual conferences, particularly those bearing the stuffy "leadership" title, don't usually make journalists gush, but gush they did over the recent Four A's conference held ...