May 01, 2006 Issue of PRWeek

PRWeek Column

Keeping media heads out of the loop is never good news

I was speaking with a top corporate communicator this week about how he and his company navigated a treacherous period recently, much of which was ...
 

Guest Column

Reverse empathy is a valuable lesson for journalists, bloggers

When we walk the proverbial mile in someone else's shoes, empathy grows.
 

Op-Ed

Smaller firms merit big attention

The provocateur, machine, rebounder, fighter, and juggernaut - characters in a sequel to Reservoir Dogs? Figures in a just discovered manuscript of Geoffrey Chaucer's?
 

News Analysis

Dowie case puts PR industry on trial

Regardless of the Dowie-Stodder trial's outcome, it has forced everyone to take a closer look at PR
 

Letters to the Editor

What 'brands' truly mean

How can so many "PR pros" be so clueless about branding? It's obvious that many marketers don't know the difference between "branding" a company and ...
 

Corporate Profile

UBS masters the art of communicating

UBS' Art Collection has become an integral part of its identity, linking its audience to its brand
 

Agency Business

Reputation issues power corporate practices

New client work in corporate practices, which saw a growth year in 2005 with no signs of slowing, continues to be fueled by reputation management.
 

Journalist Q&A

Interview: Jeff Pearlman

Jeff Pearlman, a former Sports Illustrated and Newsday reporter, spoke to PRWeek while preparing to autograph copies of his new book about Barry Bonds. He ...
 

Media Roundup

In-flight media serve captive audiences

US airlines have had their share of troubles in recent years, including several bankruptcies.
 

Feature

Lead by example

For every industry professional, there is another who has inspired them. In this inaugural feature, PRWeek called for nominations from the industry at large for ...
 

Focus

Fired up for flight

Though obstacles continue to challenge the sector, airlines are cautiously optimistic that their outreach initiatives and innovative strategies to combat rising fuel costs will help ...
 

Technique

Broadcast tools find second home

Putting VNRs, b-roll, and SMTs on the Web is quickly becoming a corporate necessity.
 

Campaign

Latino-targeted effort gets buzz going about Clamato

Clamato, the tomato-plus-seafood beverage that has occupied a unique space on grocery shelves for years, became interested in word-of-mouth marketing after reading an article on ...
 

Pavone shows SpotBowl is more than just an ad poll

Advertisers dropped more than $200 million on Super Bowl spots this year, or an average of $2.6 million for every 30 seconds seen by 80 ...
 

Humana initiative hits the road

The 2003 Medicare Modernization Act provided for private insurers to offer more benefits to seniors, including prescription drug coverage that went into effect in January.
 

Newsmaker

Amgen's Piano displays value on many fronts

Amgen is the world's largest biotech company and one of the most admired.
 

PR Play of the Week

Celebs sell cell-based blog service

It's long been prophesied that technology would one day evolve to the point at which the average citizen, using nothing more than a pocket-sized device, ...
 

Toolbox

The benefits of infographics, radio promotions, and more

How can infographics be used in healthcare?
 

Expert Advice

 

Media Analysis

Fate of 'Voice' could impact all alt-media

Have alternative papers jumped the alternative shark?
 

Inside Information

Radio receptive to more in-depth coverage for tech topics

Although it doesn't provide the visual qualities of television, or the "newness" of the Internet, radio is still a good fit for technology PR campaigns. ...
 

Critical Hit

Novartis helps IBS get in 'Vogue'

Placement: Vogue, March 2005
 

Editorial

Oil industry is playing with fire by being silent

If last year's record profits against a backdrop of high gas prices hasn't exactly endeared big oil to US consumers, current prices at the pump ...
 

Fact File

New sponsor is betting on the Kentucky Derby's appeal

The 2006 Kentucky Derby, scheduled for May 6 as the first leg of thoroughbred racing's Triple Crown, will now be referred to as "The Kentucky ...

 

Launch Pad

KISS goes beyond its fans to make new fragrances a hit

Company: Gemini Cosmetics, New York Campaign: KISS Him, KISS Her fragrances PR Team: LSZ Communications, New York Other marketing: Averett Free Ginsberg, New York (advertising) Launching: September 2006 Budget: Undisclosed
 
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