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March 31, 2008 Issue of PRWeek

PRWeek Column

'Times' might do well to give up pursuing Internet minutia

The New York Times has issues. Unsurprisingly, considering the humans trusted with populating the publication with content, The New York Times makes mistakes.

Guest Column

Companies should stay visible during rough economic times

Executives of companies with active investor relations programs might be considering whether to trim activities or "hunker down," given the choppy stock markets. They shouldn't.

Op-Ed

Five steps to create an e-mail pitch

Last fall, Wired editor-in-chief Chris Anderson posted an entry on his well-read blog, "The Long Tail," that informed the PR industry he was fed up ...

Changing tech helps global comms

Changes in technology are impacting all facets of communications.

News Analysis

Groups attacking McCain could misfire

Democratic-supporting nonprofits hoping to help the party may hurt the candidate in the end

Corporate Profile

CRN creates new image for supplements

By changing the way the products are seen, the nonprofit hopes it will garner new media focus

Agency Business

The stars portend a major shift in fashion PR

Fashion PR is feeling the force of celebrity influence and its impact on agency recruitment.

Journalist Q&A

Interview: Alberto Vourvoulias-Bush

Alberto Vourvoulias-Bush joined El Diario/La Prensa, New York's largest Spanish-language daily and the oldest Spanish-language newspaper in the US after launching and directing Time Americas, ...

Media Roundup

Software makers adapt outreach efforts

A decade ago, technology magazines were filled with coverage of the latest consumer software, most which functioned without access to the Internet.

Focus

Building the case for green

Professionals in the home and design sectors are working hard to demonstrate just how sustainable building can help the environment.

Technique

Relationships with stations help PSAs

Amid changes in the medium, there are certain ways to ensure success for a radio PSA.

Campaign

Medco provides seniors solutions

To raise its profile in the b-to-c space, Medco, a prescription drug benefits and pharmacy care company, and long-time agency Coyne PR developed "Medco's Prescription ...

Newsmaker

Uniting spirit keys Harrington's rise at Edelman

After 18 years of service at Edelman, Matthew Harrington will become US president and CEO, effective July 1.

Toolbox

Integrated marketing insight, hiring outside writers, more

I keep hearing that integrated marketing is replacing straight PR. What does this mean and how can I prepare for this change?

Special Reports

From increased responsibilities to growing competition, the constantly evolving media landscape has created both challenges and opportunities for today's journalists, finds the first-ever PRWeek/PR Newswire ...

Expert Advice

I share accounts, but my work gets overlooked on occasion. How do I make sure I get proper credit?

HR coordinator, Ruder Finn

Media Analysis

Slate gets funny with new business site

Slate is planning to launch a new business Web site, The Big Money, adding the online magazine to the long list of media outlets providing ...

Inside Information

Global media monitoring becoming business necessity

Media coverage doesn't stop at the border. For executives, knowing how their brands are viewed around the world is critical to the expanding geography of ...

Critical Hit

Talon Air gets on CNBC's radar

Who is your client and what are its media goals?

Editorial

Paying bloggers risks the notion of 'earned media'

Last week, a study entitled "The State of Blog Relations" was released by APCO Worldwide and the Council of Public Relations Firms (PRWeek, March 24).

Fact File

CBS's 'Jericho' gets cancelled despite a large effort by fans

Despite a massive showing of fan support, CBS announced on March 21 that it was canceling Jericho, for a second time.

Launch Pad

Account Change Advertising Agency Arts and Entertainment Automotive Blogs Branding Consumer Corporate Corporate Communications Crisis Communications Event Financial Services Food and Beverage Healthcare HR & Management Media Media Relations Nonprofit Products and Tools Public Affairs Retail Social media Technology Tourism

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