March 26, 2007 Issue of PRWeek

PRWeek Column

Integrated playing field means firms must draft creative talent

If a PR agency wants to better equip itself to deal with an integrated marketing playing field, one where agency boundaries are hastening to become ...

Guest Column

When it comes to branding, Starbucks' cup runneth over

Starbucks' chairman Howard Schultz recently told his top executives that they may be "watering down the Starbucks experience [and] soul."

Op-Ed

Information not a waste of money

In the months following last July's power outages in Queens, Con Edison received some criticism for spending more than $500,000 on what was called an ...

PR pros must act as businesspeople first

Like many PRWeek readers, I found Michael Bush's sweeping article on the 2007 salary survey results ("Help Wanted," February 26) made for very interesting reading.

News Analysis

Health looms large in political dialogue

From local governments to the White House race, healthcare is once again on all politicians' lips

Corporate Profile

H&R Block virtually engages customers

While technology can confuse the tax return process, H&R Block is using it to its advantage

Agency Business

Making rumors work to your client's advantage

David Johnson worried that his e-mail software client was in trouble when rumors started cropping up online.

Journalist Q&A

Interview: Dawn Roode

Dawn Roode has been managing editor at Meredith Corp.'s Child magazine for almost three years.

Media Roundup

Gardening coverage has room to grow

With spring here, there is a flurry of gardening coverage. But that may mask a media category at a bit of a crossroads.

Feature

From startup to tech titan

When Google first appeared on the scene, its story was one of a tech upstart. But now it can teach a lesson in how to ...

Focus

The battle for the consumer's pocket

The mobile phone is no longer a mere communication device, and increasingly sophisticated models have created a highly competitive marketplace.

Technique

Financial reports add some flavor

New government rules are opening the door to more compelling financial reports.

Campaign

Stop Shops cater to quitters

Nicotine replacement therapies (NRTs), such as Nicorette gum, double a smoker's chances of quitting, but many people don't try the gum or finish treatment because ...

Odyssey Day boosts reach of alternative fuel message

Since 1992, National Alternative Fuels Training Consortium (NAFTC), an organization that promotes the use of enviro-friendly vehicles, has trained more than 7,000 alternative fuel vehicle ...

Chelsea preseason soccer tour taps into US market

Several years before David Beckham gave domestic soccer the buzz it's currently enjoying, several of Europe's biggest clubs identified America as a potential blockbuster market.

Newsmaker

Shnayerson helps the Voice send a new message

The Village Voice has long been considered the bedrock of alternative journalism; the foundation of good, young writing; a rock of the New York media ...