March 24, 2008 Issue of PRWeek

March 24, 2008 Issue of PRWeek

The Tear Sheet

Chinese government launches 'publicity offensive'

The Guardian reports that China is responding to criticism of its handling of Tibetan protests with a "publicity offensive," while censoring media accusations that China ...
 

PRWeek Column

Twitter is changing the pace, structure of communications

Nothing is local. Everything is global. This sort of sentiment gets reinforced daily to us, or so it seems.
 

Guest Column

Economic upheaval creating an urgent need for leadership

When a company gets into trouble, one of its essential recovery tools is solid leadership. This goes beyond keeping employees on track.
 

Op-Ed

Tailor approaches to clients' traits

When former Sen. George Mitchell released his anticipated report on steroid use in baseball this past December, it included Roger Clemens and Andy Pettitte.
 

News Analysis

Food giants mull how far to push organic

As manufacturers buy green brands, pressure builds to mount more transparent campaigns
 

Corporate Profile

ARC takes message straight to school

The American Reading Co. is overcoming many obstacles in campaign to help US kids read better
 

Agency Business

Firms get creative in entering consumer area

In October 2003, A&R Edelman (formerly A&R Partners), a Silicon Valley technology firm, announced a new consumer practice. The practice had essentially launched itself some ...
 

Journalist Q&A

Interview: Paul Kiel

Paul Kiel, reporter/blogger at Talking Points Memo, has worked at Harper's Magazine, and written for The L Magazine, In These Times, and The Washington Monthly. ...
 

Media Roundup

Tax stories can be relevant year-round

With April 15 on the horizon, consumers are seeing a flurry of income-tax-related news, filled with tips on how to save money while paying Uncle ...
 

Feature

In the spotlight

Partnering with a big pharma entity can be a tremendous coup for a biotech company, but it also presents a number of challenges on the ...
 

The new rules of evaluation

As social media's role in the PR mix becomes greater, it becomes more imperative to figure out the best way to measure it
 

Technique

Passionate presentations win business

Demonstrating heart, creativity, and preparation helps in having a successful pitch
 

Campaign

Delta's Sky360 Lounge takes off

Delta needs no introduction to frequent air travelers, but the Atlanta-based airline wanted to increase its visibility and gain new customers in New York, aiming ...
 

Intuit connects with small businesses, hypes product

When looking to expand its customer base, Intuit, a financial software maker, tapped into the nearly 10 million Americans that are aspiring to one day ...
 

K'NEX leverages toys with 'Made in the USA' slogan

When the $22 billion toy industry was staggered by numerous recalls on products made in China that were tainted by lead paint, K'NEX Brands, the ...
 

Newsmaker

Swivel's Hauser changes clients' PR experience

Earlier this month, when CareerBuilder.com sought a new way to reach tomorrow's work force, it turned to Erik Hauser and his firm Swivel Media.
 

PR Play of the Week

Yanks play a game that truly counts

Spring-training games don't mean much, many opine, unless something occurs that has an impact on the regular season. Last Tuesday in Blacksburg, VA, baseball's most ...
 

Toolbox

Event-driven PSAs, becoming a media resource, and more

How can I get the most from my event-driven PSA?
 

Expert Advice

 

Media Analysis

Battle to 'own' stories is now a fair fight

Political experts. Ex-IRS lawyers. Relationship counselors. A psychic who predicts the next major scandal.
 

Inside Information

SEOs provide more coverage for clients, campaigns

Although most PR pros consider Web 2.0 tactics vital, many still hesitate to use search-engine optimization (SEO) for campaigns.
 

Critical Hit

'Post' piece aids Imperial's image

Who is your client and what are their media goals?
 

Editorial

For Olympic sponsors, silence is hardly golden

Olympic organizers have historically claimed that the Games transcend politics. But from Jesse Owens' defiant moment in Berlin in 1936, to US athletes' use of ...
 

Fact File

Stewart's blast on Goodyear may affect its brand, image

Two-time NASCAR champion Tony Stewart loudly condemned the tires Goodyear, the sport's official supplier, used for the Kobalt Tools 500 at Atlanta Motorways earlier this ...
 
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