March 07, 2005 Issue of PRWeek

Archive

BOOK REVIEW: Slater does injustice to Trump's PR pros

Everyone in PR can learn from this unfortunately titled glossy brochure - or "business biography" - that covers Trump the way A. Scott Berg's Kate ...
 

Halle has a good reaction to Raspberry

Halle Berry's 2002 Oscar acceptance speech lacked almost nothing.
 

The Publicist:

Award shows have become such snoozers that organizers resort to funny and often controversial hosts to keep things lively.
 

The CrossTech3 is worth writing about

When I graduated high school, an aunt, who was also my godmother (a key role in an Italian-American family), gave me a silver Cross pen ...
 

Speechwriting: Good ways to deliver bad news

Many companies find themselves in a situation where they need to broadcast bad news to a crowd. Knowing what to do, and what not to ...
 

REGIONAL FOCUS Canada: Breaking away

While some still see Canada as an add-on to the US, the country's PR and business scene is very much its own.
 

PROFILE: Kaplan calmly guides MoMA through major transition

As MoMA moves ahead following a $425 million renovation, Ruth Kaplan is leading a communications effort that continues to win substantial media coverage despite a ...
 

Inside the Mix

PRWeek's awards show that it's impossible to measure creativity without effectiveness
 

Tech industry experiences revival

With new gadgets and start-ups creating buzz, the tech market is garnering more coverage from outlets and blogs, though most remain cautious.
 

Apple capitalizes on iPod's iconic status

Media outlets across the country tuned in to Apple's recent announcement that it would be unveiling new models and lower prices in its iPod Photo ...
 

Interview: Tom Kraeutler

Tom Kraeutler and Leslie Segrete's home improvement radio show The Money Pit reaches millions of listeners each week through syndication on more than 120 stations. ...
 

Relocating staffers can keep them and the agency happy

Firms are always seeking ways to keep top talent, promote cohesion throughout the firm, and boost client confidence. As Andrew Gordon discovers, transferring employees can ...
 

LAX team multitasks to keep the world informed

With press scrutiny increasing after 9/11, Los Angeles World Airports' PR team for Los Angeles International Airport looks to communicate the hub's many activities to ...
 

Paul Holmes

Even though its position on the Plame matter is arguable, it's good to see the PRSA take a stand
 

Image protection key during litigation

Martha Stewart will be out of jail in time for spring planting, her reputation intact and with prospects for new books, TV shows, business relationships, ...
 

Key positioning allows for consistency in the long term

No single tool transcends the various specialities within PR more than the key message.
 

Marines set good example of transparency

My nephew Duncan is a Marine recruit at boot camp at notorious Parris Island, SC.
 

PRWeek's 2005 Campaign of the Year shows integral role PR plays in government process

Every year, the PRWeek Campaign of the Year award is chosen from winning programs across all categories.
 

Sold on PR

PR is increasingly becoming a key cog in the sales process.
 

Ex-Gerber comms head faces trade charges from SEC

NEW YORK: The Securities and Exchange Commission has filed insider trading charges against the former head of corporate communications at technology company Gerber Scientific.
 

Report: SSA changes comms to back Bush

WASHINGTON: A House Government Reform Committee minority staff report released last week accuses the Social Security Administration (SSA) of changing its communications strategy to corroborate ...
 

News Briefs

LITTLE ROCK, AR: Trane, an American Standard company that manufactures indoor cooling systems, has announced an exclusive three-year partnership with Cranford Johnson Robinson Woods to ...
 

Burson-Marsteller partners with California Strategies to serve Sacramento clients

SACRAMENTO: Burson-Marsteller is scaling back its presence in Sacramento, and is partnering with public affairs firm California Strategies to work with Burson's California public affairs ...
 

Surgeon group leads campaign against youth sport injuries

ROSEMONT, IL and DALLAS, TX: The American Academy of Orthopaedic Surgeons (AAOS) and National Athletic Trainers' Association (NATA) have teamed up for a public awareness ...
 

CLWDA VNR draws ire in California

LOS ANGELES: The debate over taxpayer-funded VNRs reached the West Coast last week after California released one promoting a legislative initiative favored by Governor Arnold ...
 

New MS&L SVP to lead its Sanofi-Aventis business

NEW YORK: MS&L has hired a new SVP to lead account work for an expanded portfolio of Sanofi-Aventis products.
 

GolinHarris launches its first Middle Eastern office

CHICAGO: GolinHarris is taking its first steps into the Middle East with an office in Dubai, United Arab Emirates.
 

Nides recounts his first 100 days at the helm of Burson

Approaching 100 days on the job as Burson-Marsteller's CEO, Tom Nides talks to Julia Hood about his transition into agency life and how he envisions ...
 
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