March 06, 2006 Issue of PRWeek

PRWeek Column

PR blogs need to dig deeper than mainstream headlines

To the PR bloggers who have taken to issuing e-mail alerts to let us know each time their blog has been updated, please take note: ...
 

Guest Column

Microsoft proves adept at building a new kind of buzz

Could Microsoft, which sometimes introduces products half a decade before they're real, have decided to copy Apple again?
 

Op-Ed

PR must return to its sales roots

From the very beginning, PR and sales were connected. Edward Bernays' campaigns were designed to help sell everything from cars to soap.
 

News Analysis

Networks taking a hard look at anchors

"Wanted: Fearless, telegenic forward thinker to give a 'shot in the arm' to a fading art form. Ability to seamlessly switch from wisecracks to serious ...
 

Faith groups offset film with PR crusade

Religious groups are changing tactics and finding ways to capitalize on faith-based films
 

Corporate Profile

Chevron initiates oil industry discussion

As its rivals step back, Chevron stands out by welcoming dialogue on industrywide issues
 

Agency Business

Tech firms must prepare for churn in M&A era

Tech companies have a ravenous appetite these days, gobbling up rivals and competitors with gluttonous abandon.
 

Journalist Q&A

Interview: Betsy Rothstein

Betsy Rothstein has been on staff at The Hill for seven years. She began her career there reporting on congressional caucuses and the Senate, and ...
 

Interview: Betsy Rothstein

Betsy Rothstein has been on staff at The Hill for seven years.
 

Media Roundup

US-based foreign press hold global key

China and the Far East may be emerging as an economic rival, but when it comes to international influence, the US is still number one. ...
 

Focus

Looking up in the North

With a new prime minister, new media players, and the 2010 Winter Games in sight, possibilities abound for Canadian PR.
 

Technique

The funny thing about speechwriting

Humor can be a key to a speech's success. Hamilton Nolan explores knowing when and how to use it
 

Campaign

NASA touts science to students

Did you know that in some middle school in America today sits a child that will one day walk on Mars, according to NASA?
 

Publisher uses 'Narnia' to push beyond Christian core

Christian-book publisher Broadman & Holman wanted to capitalize on the hype around the December 9 theatrical release of C.S. Lewis' The Chronicles of Narnia: The ...
 

ADP electronic payment effort targets employees

Each year, ADP Employer Services, one of the largest outsourced payroll and human resources service providers, teams up with the American Payroll Association to educate ...
 

Sinclair courts journalists to pique interest in 'Better Sex'

The Sinclair Institute has issued over 50 titles in its 15-year history, but the Better Sex guides are its signature product.
 

Newsmaker

Weiskopf's composure guides Chiron from crisis

When David Weiskopf joined Chiron in March 2005, the biotech company was in a crisis.
 

PR Play of the Week

Young: out of left field to Wal-Mart

Wal-Mart, A company once considered among the least press-friendly operations, has just gotten a lot savvier.
 

Toolbox

The need for media training, presentation skills, and more

Some of our key managers are reluctant to go through media training. How can they be persuaded to do so?
 

Critical Hit

Miggle Toys scores on ESPN.com

Placement: Article on ESPN.com Page 2, February 6 to 10, 2005
 

Fact File

Samsung Z5 takes on Apple's iPod in battle of MP3 players

In January, Samsung introduced its YP-Z5 flash-based MP3 player at the 2006 Consumer Electronics Show in Las Vegas
 
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