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March 05, 2007 Issue of PRWeek

PRWeek Column

CareerBuilder's impulsiveness belies solid marketing strategy

The marketing industry has come a long way in embracing the fact that clients don't just want pretty and funny ads anymore; they want comprehensive ...

Guest Column

Forthright behavior will buy you time for crisis recovery

Two respected organizations, one, a publicly traded corporation, and the other, a famous nonprofit, recently faced some ugly issues. That they are both still widely ...

Op-Ed

Industry must self-police flogging

It's time PR goes on the offensive in supporting truth and justice in the blogosphere.

News Analysis

US leagues eye MLS jersey sponsorships

MLS' experiment in jersey sponsorships could factor into other sports' decisions to pursue similar efforts

Letters to the Editor

What goes around...

JetBlue has had its share of advocates and defenders in the aftermath of its Valentine's Day Massacre. And one can argue all day long as ...

Corporate Profile

AAA challenges 'normalized' advertising

Anti-Advertising Agency is using creativity to shake up complacent attitudes toward marketing

Agency Business

Getting new hires up to speed from the outset

For new account executives at Voice Public Relations, a typical first day on the job isn't like a stereotypical first day at all.

Journalist Q&A

Interview: John Harris

John Harris made waves late last year when he announced he'd leave his position as national politics editor for The Washington Post to found ...

Media Roundup

Local bridal titles invite greater attention

Bridal and wedding-related journalism has long been one of the strongest media categories in terms of circulation and ad pages.

Feature

Devices go DTC

Medical devices are complex, but some brands are cutting out middlemen and talking straight to patients.

Focus

A booming industry

As baby boomers start to retire, a plethora of financial products are providing for them in their retirement.

Technique

Navigating the online world

With the vast amount of information out there, it's hard to know where to start monitoring.

Campaign

Scientists back smoking bans

With Big Tobacco burning millions to block states' smoke-free restaurant referenda, a band of scientists from the Robert Wood Johnson Foundation (RWJF) countered with a ...

First & Main builds loyalty using summer concerts

First & Main Town Center, a mixed-use development near Colorado Springs, CO, with retail, restaurant, and commercial space, wanted to establish itself in the community ...

Merrill Lynch art festival draws affluent Hispanics

After deciding it wanted to target the affluent Hispanic market in South Florida six years ago, Merrill Lynch asked Pant'n/Beber Silverstein Public Relations to develop ...

Newsmaker

King cites past in push to change politics' future

Angus King, former Maine governor, readily admits that Unity08, a new political party he helped found that aims to nominate and support a bipartisan presidential ...

PR Play of the Week

Membership purge heavy issue for DZ

Dear Delta Zeta sisters:

A sorority is a very special institution. Here at DePauw University, if you are not a sorority sister, you are going to ...

Toolbox

Personalizing e-mail for different audiences, more

How can organizations personalize e-mail communications based on various target audiences?

Expert Advice

What are some key things for me to keep in mind as I prepare for a more senior-level interview?

SVP and MD, Heyman Associates

Media Analysis

XM-Sirius argument contradicts marketing

Recent news of a proposed merger between XM Satellite Radio and Sirius Satellite Radio was not entirely unexpected to those who have been monitoring the ...

Inside Information

Google Trends is catching on with PR pros at all levels

It's amazing how a big-budget Hollywood movie can put a controversial issue in the public eye. Google Trends, a tool from Google Labs, can make ...

Critical Hit

Cincinnati Bell cracks CBS News

CBS Evening News with Katie Couric, December 26

Editorial

There's no place in PR for ambulance chasers

Last week's cover story included a quote from Jenny Dervin, JetBlue's director of corporate communications, that made some readers fume.

Fact File

Stars say so long to swag, hello to an eco-friendly 'experience'

Stars are known for their luxe lifestyles, much attributed to the companies that lavish them with free gifts, in hopes that a celebrity association will ...