June 18, 2007 Issue of PRWeek

June 18, 2007 Issue of PRWeek

PRWeek Column

Student population's role key in shaping new-media landscape

PRWeek was media partner with Edelman for a recent education summit on new media. The program focused on digital innovations and problems, and was designed ...
 

Guest Column

Presentations need to answer 'So what?' to truly be effective

Sitting through a series of presentations aimed at money managers, I was struck by a troubling similarity that ran through each: the "So what?" question ...
 

Op-Ed

Employee marketing engages staff

Savvy employers invest in employee marketing - not just because they want happy employees, but because they want a healthy bottom line.
 

News Analysis

Unions' 'CSR' efforts challenge corporations

Comms key for both sides as organizations defend themselves against unions' ramped-up campaigns
 

Letters to the Editor

Bridging generation gap

I just read Tom Martin's column ("Generations can teach each other - if given the chance," (sub req'd) PRWeek, May 7) and had to ...
 

Corporate Profile

Steve & Barry's caters to expanded audience

Retailer's all-PR approach brings lifestyle brands to new customers while retaining value positioning
 

Agency Business

Building knowledge, trust are key to C-suite access

Among PR industry clichés, "earning a seat at the leadership table" may be the most overused. But while the phrase itself may need to be ...
 

Journalist Q&A

Interview: Mike Vaccaro

Mike Vaccaro, who has been writing for the New York Post since 2002, says the evolution of sports journalism due to the growth of new ...
 

Media Roundup

Non-luxury angles propel aviation coverage

Though the aviation industry gets plenty of coverage, the vast majority of it focuses on the trials and tribulations of commercial airlines. Private and business ...
 

Feature

A fresh perspective

Today's video PR campaigns must include both traditional and online components to be successful
 

Focus

Double exposure: The Twin Cities of Minneapolis and St. Paul provide a stimulating and thriving environment for PR practitioners

Minnesota's Twin Cities of Minneapolis and St. Paul have been getting some great PR lately.
 

Technique

PSAs that offer a wealth of information

Financial messages should be kept simple and offer solutions to complex situations.
 

Campaign

Big Daddy rally boosts image

When Dreamland Bar-B-Que's Montgomery, AL, restaurant opened in 2004, it was met with much excitement - only to fall on hard times after mismanagement from ...
 

ConvaTec awards effort broaches tough subject

Although 1.4 million Americans are affected by inflammatory bowel disease - the collective term for Crohn's disease and ulcerative colitis - it isn't an easy ...
 

Senforce piques interest with thumbsucking push

Senforce Technologies makes security management software to protect data used either in the office or on the road.
 

Newsmaker

Osako brings focus as Ask.com makes bold moves

Once into a conversation with Mary Osako, Ask.com's new SVP of corporate communications, one can immediately tell she is well-trained in messaging and exceptionally adept ...
 

PR Play of the Week

NCAA drops the ball with blogger boot

Ah, college baseball: the ping of the aluminum bat, the dozens of family members making up the entire crowd, the field of dreams for schools ...
 

Toolbox

Utilizing sponsored content, moving b-to-b online, more

How can I increase the impact of my print campaign?
 

Expert Advice

 

Media Analysis

Tech forcing change in newsroom skill sets

Change in the newsroom is well-worn territory.
 

Inside Information

Facebook polls offer low-cost way to gauge interest

Although social networks make it easy to be in the know, a premium remains on doing market surveys.
 

Critical Hit

BAE lands spot on weapons site

The Military Channel's Future Weapons Fan Site, February
 

Editorial

FDA needs a lot of work to retain watchdog status

The Food and Drug Administration, which has had a tough month by any standard, is on the defensive in response to numerous stakeholders questioning its ...
 

Fact File

Sampling lets fast-food chains engage new, existing customers

USA Today recently reported that Sonic, owner of the largest chain of drive-in restaurants in the US, was the latest fast-food company to adopt the ...
 

Media Ups and Downs

Newark newspaper meets Sopranos creator

The BBC, the Boston Herald, and The Newspaper Guild of America
 

Launch Pad

VCMF to leverage dedication to build support for museum

The Victims of Communism Memorial Foundation (VCMF) has worked since 1993 to create a memorial in Washington for the millions of people killed in the ...
 
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