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Issue Archive
> June 18, 2007 Issue of PRWeek
June 18, 2007 Issue of PRWeek
PRWeek Column
Student population's role key in shaping new-media landscape
PRWeek
was media partner with Edelman for a recent education summit on new media. The program focused on digital innovations and problems, and was designed ...
Guest Column
Presentations need to answer 'So what?' to truly be effective
Sitting through a series of presentations aimed at money managers, I was struck by a troubling similarity that ran through each: the "So what?" question ...
Op-Ed
Employee marketing engages staff
Savvy employers invest in employee marketing - not just because they want happy employees, but because they want a healthy bottom line.
News Analysis
Unions' 'CSR' efforts challenge corporations
Comms key for both sides as organizations defend themselves against unions' ramped-up campaigns
Letters to the Editor
Bridging generation gap
I just read Tom Martin's column (
"Generations can teach each other - if given the chance,"
(sub req'd)
PRWeek
, May 7) and had to ...
Corporate Profile
Steve & Barry's caters to expanded audience
Retailer's all-PR approach brings lifestyle brands to new customers while retaining value positioning
Agency Business
Building knowledge, trust are key to C-suite access
Among PR industry clichés, "earning a seat at the leadership table" may be the most overused. But while the phrase itself may need to be ...
Journalist Q&A
Interview: Mike Vaccaro
Mike Vaccaro, who has been writing for the
New York Post
since 2002, says the evolution of sports journalism due to the growth of new ...
Media Roundup
Non-luxury angles propel aviation coverage
Though the aviation industry gets plenty of coverage, the vast majority of it focuses on the trials and tribulations of commercial airlines. Private and business ...
Feature
A fresh perspective
Today's video PR campaigns must include both traditional and online components to be successful
Focus
Double exposure: The Twin Cities of Minneapolis and St. Paul provide a stimulating and thriving environment for PR practitioners
Minnesota's Twin Cities of Minneapolis and St. Paul have been getting some great PR lately.
Technique
PSAs that offer a wealth of information
Financial messages should be kept simple and offer solutions to complex situations.
Campaign
Big Daddy rally boosts image
When Dreamland Bar-B-Que's Montgomery, AL, restaurant opened in 2004, it was met with much excitement - only to fall on hard times after mismanagement from ...
ConvaTec awards effort broaches tough subject
Although 1.4 million Americans are affected by inflammatory bowel disease - the collective term for Crohn's disease and ulcerative colitis - it isn't an easy ...
Senforce piques interest with thumbsucking push
Senforce Technologies makes security management software to protect data used either in the office or on the road.
Newsmaker
Osako brings focus as Ask.com makes bold moves
Once into a conversation with Mary Osako, Ask.com's new SVP of corporate communications, one can immediately tell she is well-trained in messaging and exceptionally adept ...
PR Play of the Week
NCAA drops the ball with blogger boot
Ah, college baseball: the ping of the aluminum bat, the dozens of family members making up the entire crowd, the field of dreams for schools ...
Toolbox
Utilizing sponsored content, moving b-to-b online, more
How can I increase the impact of my print campaign?
Expert Advice
I'm looking to grow within my current firm. When and how is the best way to ask for a promotion?
VP, Makovsky & Co.
Media Analysis
Tech forcing change in newsroom skill sets
Change in the newsroom is well-worn territory.
Inside Information
Facebook polls offer low-cost way to gauge interest
Although social networks make it easy to be in the know, a premium remains on doing market surveys.
Critical Hit
BAE lands spot on weapons site
The Military Channel's Future Weapons Fan Site, February
Editorial
FDA needs a lot of work to retain watchdog status
The Food and Drug Administration, which has had a tough month by any standard, is on the defensive in response to numerous stakeholders questioning its ...
Fact File
Sampling lets fast-food chains engage new, existing customers
USA Today
recently reported that Sonic, owner of the largest chain of drive-in restaurants in the US, was the latest fast-food company to adopt the ...
Media Ups and Downs
Newark newspaper meets Sopranos creator
The BBC, the
Boston Herald
, and The Newspaper Guild of America
Launch Pad
VCMF to leverage dedication to build support for museum
The Victims of Communism Memorial Foundation (VCMF) has worked since 1993 to create a memorial in Washington for the millions of people killed in the ...
Most Popular
Most Emailed
Most Recent
PR Power List 2009
UPDATED: The NewsMarket to acquire Medialink
American Airlines challenges New York customers via Facebook
Interview: Kathy Bloomgarden, Ruder Finn
No social media please, we're pharma
Kayak puts RFP on hold
Former Ketchum VP Andrews launches social media agency
State Farm selects Weber Shandwick
Google's next 'Wave' of the future
Informatica enlists Ogilvy PR for stronger media relations
UPDATED: The NewsMarket to acquire Medialink
Informatica enlists Ogilvy PR for stronger media relations
Google's next 'Wave' of the future
Is the APR credential necessary for PR practitioners?
PR Power List 2009
Pekarek is an advocate for change at GSK
American Airlines challenges New York customers via Facebook
State Farm selects Weber Shandwick
Journalist Q&A: Kara Swisher, All Things Digital
Showtime's Nurse Jackie campaign brings in record ratings
National Honey Board in consumer review
Levi's 'pioneers' a global interactive campaign
Journalist Q&A: Kara Swisher, All Things Digital
Showtime's Nurse Jackie campaign brings in record ratings
Is Oprah Winfrey truly the best PR leader?
Virgin Atlantic's 'Vtravelled' site aims to inspire
FTC proposal could vastly alter blogger relations
Wal-Mart makes a healthy decision
Interview: Tony Russo, chairman and CEO, Russo Partners
Google's next 'Wave' of the future
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