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June 16, 2008 Issue of PRWeek

PRWeek Column

The media narrative emphasizes analysis more so than the facts

On Sunday, June 8, The New York Times asked 12 political heavyweights to explain what went wrong with the Hillary Clinton campaign. The aggregate response ...

Guest Column

The boss wants a cut of 20%; so what's the next step for Marvin?

I've been friends for a long time with a guy we'll call Marvin Blotnick. He was flying home from Chicago the other day after two ...

Op-Ed

Creativity is the true value for clients

How many times have clients - both internally and externally - come to the PR team seeking creative solutions to solve business challenges? For clients, ...

How to handle laying off employees

The rise in unemployment in early June signals the economic slowdown some economists feared earlier this year, as they saw oil prices top $100 a ...

News Analysis

Tribune's planned cuts cause controversy

Journalism professors, themselves media veterans, aren't mincing words about the Tribune Co.'s recently announced plans to cut employees and news content across its 12 newspapers.

Automakers place premium on efficiency

Fuel economy has long been part of the industry's PR efforts, but now it must be an emphasis

Corporate Profile

Hollywood helps Terlato hit the big time

Wine producer's movie exposure proves to be a nice complement to its traditional comms tactics

Agency Business

Specialized crisis plans spur team-wide involvement

Over the past few years, corporate crises such as product recalls and data breaches have received increased media attention. Accordingly, companies now plan for damage ...

Journalist Q&A

Interview: Laura Rowley

Laura Rowly has written her "Money & Happiness" bi-weekly column since 2005, which is read by 20 million visitors a month. In addition to writing ...

Media Roundup

Mobile entertainment makes tech impact

Though dwarfed by coverage of movies, TV, music, and video games, mobile entertainment is slowly but surely emerging as a media category in its own ...

Feature

Inside perspective

Intel has adjusted its communications strategy to reach consumers with a message about the role its processors play in the overall computer experience.

Focus

Beyond the stereotypes

The Minneapolis-St. Paul region provides many opportunities for PR professionals.

Technique

Health PSAs succeed in shrinking market

Yet spots still need to be both informative and targeted to garner the right attention.

Campaign

AstraZeneca helps the uninsured

AstraZeneca takes great interest in its home state's health-related issues. Part of that includes providing information to the more than 100,000 Delaware residents that are ...

PublicRoutes.com becomes eco-friendly in its relaunch

PublicRoutes.com, a Web site offering public-transportation riders directions in major cities across the US and London, relaunched in June 2006 after undergoing a redesign (Dukas ...

Children's Museum, Maseca garner holiday media buzz

El Dia de los Muertos, or "Day of the Dead," is a very important holiday in Latin America, but less well known in the US ...

Newsmaker

Lofgren determined to see Kaiser's brand thrive

Diane Gage Lofgren joined Kaiser Permanente's communications team in 2006, a year that saw the healthcare provider in the news quite a bit. Its kidney ...

PR Play of the Week

Svedka's ad delivers idea in poor taste

Svedka, one of seemingly a million vodka brands trying to stand out with eye-catching marketing (wasn't the Absolut flub just a couple of months ago?) ...

Toolbox

Declining interview requests, pitching at trade shows, more

When should I decline a media interview request?

Expert Advice

I'd like to offer my staff a telecommuting option to offset gas prices? What are some top practices?

EVP, SpeakerBox Communications

Inside Information

Web site fact-check sections help set record straight

Rumors never truly die on the Web. Posts might linger online forever, inevitably to be found and disseminated by search engines. As such, many political ...

Critical Hit

'CNBC' bites into Del Posto's greens

Who is your client? What are its media goals?

Editorial

PR leaders should mentor young women employees

Whether you were rooting for or against her presidential campaign, Sen. Hillary Clinton's concession speech gave professional women particular reason to smile with its reference ...

Fact File

The latest iPhone takes GPS in an exciting new direction

GPS isn't new technology, but it's gaining new allies. Apple's recently updated iPhone added GPS capability, which the first version lacked. Its users will be ...

Launch Pad

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