June 11, 2007 Issue of PRWeek

June 11, 2007 Issue of PRWeek

PRWeek Column

Avoid ethical issues by simply asking your audience for input

There will always be people who view the relationship between PR professionals (and the clients they represent) and journalists (and now, increasingly, bloggers) with great ...
 

Guest Column

A moment of stupidity should not define anyone's reputation

Every politician today surely fears having his or her own Macaca Moment: saying something stupid (or worse) in public and having it posted on YouTube ...
 

Op-Ed

News riding on strategy for change

The glacier moves slowly, but it takes everything in its path.
 

Editors must fight to retain power

A favorite refrain of media observers is to extol the Internet's ability to democratize information delivery.
 

News Analysis

Celeb stints put negative spotlight on rehab

Treatment industry pros fear stars using rehab as a retreat will detract from the realities of addiction
 

Corporate Profile

As Sara Lee integrates, so does its comms

After knocking down walls among disciplines, Sara Lee embarks on a global reputation effort
 

Agency Business

Healthcare pros must grasp science of both industries

The healthcare sector is somewhat recession-proof: It's less affected by the ups and downs of the economy, or any tech boom or dot-com bubble burst.
 

Journalist Q&A

Interview: Ray Richmond

A reporter, critic, columnist, and Emmy expert at The Hollywood Reporter since January 2000, Ray Richmond is a fixture in LA's entertainment journalism community.
 

Media Roundup

Weight-loss gaining space as health issue

While weight loss and dieting have been a surefire media topic for generations, much of that coverage has focused on how to look better by ...
 

Technique

Relationships thrive on common ground

Working with advocacy groups requires a bit of give and take
 

Campaign

Ford & Harrison blog ties 'The Office' to HR issues

Labor and employment law firm Ford & Harrison always is seeking new ways to reach its audience, primarily HR directors at employment companies.
 

Influencers instrumental in 'Guitar Hero II' launch

The original Guitar Hero was one of PlayStation 2's most popular video games, transcending ages, sexes, and musical abilities with its instantly recognizable rock riffs ...
 

Verizon takes FiOS viral in NJ

When Verizon New Jersey set out to spark interest in its new FiOS TV fiberoptic technology, director of marketing Mark Adams knew it needed a ...
 

Newsmaker

SF Chronicle cutbacks force target refocus

As the San Francisco Chronicle prepares to lose 25% of its newsroom, some hope the cutbacks - as grim as they are - will force ...
 

Sommer ushers in a new chapter for the Observer

Journalists, tired of low wages and underappreciation, cross over to the PR world all the time. A PR pro moving into the prideful world of ...
 

Toolbox

Effective product sampling, online video's impact, more

What is the best way to get a potential consumer to sample your product?
 

Web Exclusive

What goes online

Another day, another curious acquisition. When CBS announced it was buying Last.fm, a social media platform that does not appear to be making much money, ...
 

Roundtables

The pulse of the industry

In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...
 

Special Reports

Preparing for a new world of marketing

Marketers may still be a little leery of using new-media and consumer-generated media tactics in their plans. But, as Michael Bush finds, those companies that ...
 

Expert Advice

 

Inside Information

Opt-in e-mail offers welcome, extended interactions

Unsolicited e-mail is the marketing equivalent of a case of poison ivy: annoying, garish, and practically impossible to shake.
 

Critical Hit

NVIDIA configures 'Journal' piece

The Wall Street Journal, April 3
 

Fact File

Internet radio not end of ANRs, but will require shift in strategy

CBS Interactive recently acquired Last.fm, a UK-based Internet radio and music community site that serves as a social music platform with more than 15 million ...
 

Media Ups and Downs

 

Launch Pad

Steve & Barry's banks on PR for SJP clothing line launch

Actress Sarah Jessica Parker has teamed up with Steve & Barry's to create a line of affordable sportswear for women.
 
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