Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia

RSS | Login | Register

June 09, 2008 Issue of PRWeek

PRWeek Column

PR should highlight work, not charity, in response to criticism

When talking about how bad they are at promoting themselves, PR pros often claim the irritating cobblers' children defense.

Guest Column

Candidates themselves often reveal their brand weaknesses

John McCain would keep American troops in Iraq for 100 years. Barack Obama thinks white working class voters cling to their guns and religion out ...

Op-Ed

McClellan book timing hurt his brand

Scott McClellan is making more news outside of the White House than he ever did when he was there. With the release of What Happened, ...

Sustainability won't be the first to go

Anyone who thought that the economic downturn was a threat to the corporate sustainability movement should have come to the annual CERES conference, held in ...

News Analysis

McClellan book row puts spotlight on spokespeople

Sparked by the debate over McClellan's book, discussion grows about the role of spokesperson

'BusinessWeek' revises leading blog guide

Although BusinessWeek is mostly known for its business coverage, a popular article -"Beyond Blogs: Social Media Will Change Your Business," an updated version of a ...

Corporate Profile

Prudential makes news in online offering

Enhanced, innovative features help Prudential's online newsroom serve as a powerful comms tool

Agency Business

Broader view of healthcare can open new avenues

Diversification in healthcare has become just as much a key topic for PR firms as it has for the medical community and general public. The ...

Journalist Q&A

Interview: Jeanine Detz

Jeanine Detz turned a combined interest in fitness and journalism into a senior editor position at Shape. After publishing a book, "Ultimate Core Ball Workout," ...

Media Roundup

Immigration grows as key long-term story

Even though immigration has always been a major source of public debate, many major media outlets generally covered it as an event-driven or politically oriented ...

Feature

Finding the right blend

As the broadcast PR industry adapts to the complicated media landscape, paid placements are becoming a more frequent part of the mix.

Technique

Narrow focus can prove to be beneficial

Finding the right angle to pitch is the key for small businesses looking for media coverage.

Campaign

US Army builds a common bond

The top high school football players in the US often exhibit dedication, respect, personal courage, and physical and emotional strength, qualities the US Army values ...

Family Communications asks PA to be its neighbor

Family Communications Inc. (FCI), the nonprofit production company founded by Fred Rogers, teamed up with Markowitz Communications to promote its first ever Won't You Be ...

CommVault takes a media tour to hype new software

CommVault Systems introduced the Simpana 7.0 software suite in July of 2007. It was the largest launch in the technology company's history and introduced its ...

Newsmaker

Effler's creativity gives Volvo a feeling of security

Geno Effler truly enjoyed the episode of Desperate Housewives in which Susan Mayer (played by Teri Hatcher) crashed her old Volvo XC70 into a lake ...

PR Play of the Week

Tube creator has new use for canister

EGYPTIANS BURIED pharaohs in elaborate sarcophagi with gold and jewels to take to the afterlife. Fancy indeed, but when you're Fredric Baur, creator of the ...

Toolbox

Having green-friendly events, power of texting, and more

How can I plan an event while keeping high sustainability standards in mind?

Special Reports

Diverse viewpoints foster discussion

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from ...

Expert Advice

How do I train new staff to think not just strategically, but to also understand our business' culture?

president and CEO, M Strategies

Inside Information

FriendFeed helps PR pros to aggregate media streams

As the social media space becomes crowded, PR pros are increasingly looking for ways to unite the media streams they follow.

Critical Hit

'Better Homes' puts 811 in spotlight

Who is your client? What are its media goals?

Editorial

Attacks by CBS show the public's opinion of PR pros

Although former White House press secretary Scott McClellan gained instant attention for his recent book - What Happened: Inside the Bush White House and Washington's ...

Fact File

Kennedy's diagnosis fuels a new interest in health issues

Sen. Edward Kennedy's recent brain tumor diagnosis and subsequent surgery has caused sorrow among his friends, colleagues, and a public steeped in his family's legacy.

Launch Pad

Advertising Agency Arts and Entertainment Blogs Branding Campaign Canada Consumer Corporate Corporate Communications Education Government Health and Wellness Healthcare HR & Management Internal Communications Media Media Relations Multicultural Marketing Politics Product Launch Public Affairs Social media Technology Word of mouth

RSS

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions