June 04, 2007 Issue of PRWeek

PRWeek Column

Much to be gained by putting yourself in customers' shoes

Customer experience immersion was the topic of a keynote David McQuillen, VP of customer experience and "Voice of the Customer" for Credit Suisse in Zurich, ...

Guest Column

Don't blame bureaucracy - use it as a leadership opportunity

Stressing over how to get things done is as old as a "how many people does it take to change a light bulb" joke. And ...

Op-Ed

'Green' talk must match actions

World Environment Day, like Earth Day, always marks a moment during which everyone pauses and takes notice of the environment around them. For many businesses, ...

Clients want to see that you care

In a March 19 column, "Relationships can hinge on how 'partnership' is defined," (sub req'd) PRWeek's Julia Hood analyzed the delicate balance and nature ...

News Analysis

Growth of atheism could play political role

With religion immersed in culture and politics, atheists boost efforts to ensure their side is heard

Corporate Profile

Cirque du Soleil showcases its sexy side

Zumanity may be one of Cirque's small shows, but targeted PR has helped make it a big hit in Vegas

Agency Business

Success hinges on overcoming communication gaps

In an industry that revolves around clear communication, a client's lack of accessibility can cause setbacks and stress for even the most experienced PR executives. ...

Journalist Q&A

Interview: Anna Holmes

Anna Holmes spent years working for glossy magazines like Entertainment Weekly, Glamour, Star, Celebrity Living, and InStyle, along with a stint in the documentary division ...

Media Roundup

Fertility coverage discovers some new life

Despite the stern warnings we receive in youth, many people find that conceiving a child isn't that quick, easy, or inevitable.

Feature

B-to-B breaks comms barrier

While b-to-b companies have traditionally not reached out to consumers directly, some are now finding value in doing so.

Focus

A call to arms

The latest recruitment effort by the US Army implements a variety of new tactics to engage future soldiers.

Technique

Connecting with an influential market

With GLBT issues getting more mainstream coverage, outreach is now increasingly vital.

Campaign

Alliance media push fuels animal transport support

The Mayor's Alliance for NYC's Animals works toward the day when no animal in the city will be killed simply because it does not have ...

AOPA pilot program takes off

Frank Gilanelli, president of Barton Gilanelli & Associates (BGA), says the number of pilots in the US has declined from about 800,000 post-World War II ...

LG builds championship effort out of texting trend

With the practice of text messaging showing no signs of slowing down, LG Electronics wanted to further capitalize on the use of this highly popular ...

Newsmaker

Chrysler sale impacts Nahajewski on personal level

The day that DaimlerChrysler announced the $7.4 billion sale of the Chrysler Group to private equity firm Cerberus Capital Management is one that Allan Nahajewski, ...