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June 02, 2008 Issue of PRWeek

PRWeek Column

Anticipating change must now be a fixture in PR pros' arsenal

Now that corporations are embracing content creation and social media, PR pros are sometimes surprised to find their job descriptions look quite similar to that ...

Guest Column

Schools must help bridge gap between comms and business

I recently joined 30 colleagues from the academic, agency, and corporate worlds for a symposium co-sponsored by the Arthur W. Page Society and the Institute ...

Op-Ed

Brands must rediscover their purpose

How and when did brands get so small? It seems that despite the greater availability of tools to connect brands with consumers, the impact of ...

Prime crisis is a chance to hone skills

There's no doubt that money is a major worry of the moment. The sub-prime mortgage mess spawned a related, and scarier, prime crisis, in which ...

News Analysis

Pharma giants try to clarify transparency

The major players are ready to be more open, but there's no consensus about how best to do it

Corporate Profile

Christie's paints consistent global message

With headquarters all over the world, the PR team works cohesively to host successful auctions

Agency Business

MBAs help PR pros to stand out with C-suite execs

When the economy stumbles, PR is typically one of the first places that skittish companies make cuts. But as PR agencies work to gain the ...

Journalist Q&A

Interview: Kate Taylor

Kate Taylor has been the arts and culture reporter for the New York Sun for two years. Prior to joining the Sun, she was an ...

Media Roundup

Candy stories take a positive, upscale spin

It turns out that even the media has a sweet tooth when it comes to confections

Feature

A solid lineup

CA's recent restructuring of its communications function has enabled the company to more effectively support overall PR and business goals.

Focus

Steady information is an invaluable asset

For companies looking to target financial advisors, a consistent and useful message is what resonates.

Technique

Senior LGBTs require inclusive outreach

Connecting with this unique audience requires a specialized approach.

Campaign

Uncle Ben's helps to feed children

When Mars Foods sought a charity for its Uncle Ben's brand, the "America's Second Harvest - The Nation's Food Bank Network," seemed like an ideal ...

Panera puts the focus on the needy with turkey drive

The Ohio franchises of the Panera Bread company partnered with Freestore Foodbank to provide frozen turkeys to needy families during Thanksgiving.

ASPCA gets support for its move with media outreach

In late 2006, Austin citizens approved a $12 million plan to build a city-funded facility for the Town Lake Animal Center. Trouble arose when a ...

Newsmaker

Palansky boosts the odds for poker's main event

Poker may not jump to mind as a spectator sport. However, the 39th annual World Series of Poker (WSOP), which began May 30, will draw ...

Toolbox

Demonstrating ROI, call-in radio segments, and more

How can we effectively show clients and/or company management the ROI of PR tactics?

Expert Advice

What are some ways for me to better encourage the staff at my agency to become "greener"?

VP of Makovsky & Company

Media Analysis

A blogger's essay creates an online frenzy

In terms of generating Internet buzz, the front-page New York Times Magazine essay penned by former Gawker editor Emily Gould, which was featured prominently on ...

Inside Information

Mobile instant messaging helps quick-paced dialogue

The often hectic and travel-filled schedules of today's PR pros are no excuse for them to avoid contact with their employees that are seated at ...

Critical Hit

Delta's new video gets an AP boost

Delta recently introduced a new onboard safety message. What were the airline's media goals regarding that new video?

Editorial

CEO explanation falls flat concerning transparency

When Whole Foods' CEO John Mackey was caught using the screen name Rahodeb to post anonymous comments about his company and its competitors, the executive ...

Fact File

New Line gives Bag Borrow or Steal priceless exposure

When New Line Cinema told the luxury bag, jewelry, and sunglass rental company, Bag Borrow or Steal, six months ago that it would be included ...

Launch Pad

Advertising Agency Arts and Entertainment Blogs Branding Campaign Canada Consumer Corporate Corporate Communications Education Food and Beverage Government Health and Wellness HR & Management Internal Communications Media Media Relations Politics Product Launch Public Affairs Social media Technology The Tear Sheet Word of mouth

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