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July 31, 2006 Issue of PRWeek

PRWeek Column

Second Life offers marketing professionals a second chance

You're not going to like this, but you must grow to love it. I speak of Second Life's slow ascension as the new "It" destination ...

Guest Column

In-house counselors ought to take advantage of outside aid

Management guru Peter Drucker once observed that there is no such thing as PR.

Op-Ed

PR is evolving into an ad strategy

Get a customer. Keep a customer. Business functions best when these two goals are met. And it's getting harder to do.

News Analysis

Energy groups tout 'efficient' message

Energy companies are shunning "conservation" in outreach efforts amid current power failures

Letters to the Editor

More 'Fortune' in Chicago

I read with interest the Chicago Market Focus in the July 10 issue of PRWeek. All in all, it provided an interesting and accurate look ...

Corporate Profile

Tupperware freshens up brand image

'Unexpected' campaign enlists celebrities to help Tupperware reach a new generation of women

Agency Business

Measurement expanding to online conversations

Measurement remains one of the most significant challenges for PR agencies. The ability to prove that work is producing results for clients is what keeps ...

Journalist Q&A

Interview: Courtney Kube

A political science major from the University of Michigan, Courtney Kube is a former associate producer of Meet the Press who has been NBC's Pentagon ...

Media Roundup

Outlets still committed to female health

While media outlets have been cutting resources for a lot of beats, women's health is a category that still gets a lot of attention from ...

Feature

What it takes to be a winner

Choosing an agency is a daunting process. But many clients have found that the pitch process went a long way in helping reveal the perfect ...

Focus

The perfect PR climate

From biotech to multicultural outreach, the San Diego area offers a variety of opportunities for the region's PR pros.

Technique

When a stunt's only a starting point

Live events are still popular, but they can be greatly magnified by the use of multimedia.

Campaign

Stunts chase Oscar's attention

The keys to the campaign were unification and education, says Dawn Miller, president of LCO. Creating visibility and awareness throughout the film industry, as well ...

Online effort establishes new category of skin care

Skin MD Natural, developed by 21st Century Formulations, is a new product in a new category of skin care dubbed "shielding lotion.

Sealed Air looks to build on Bubble Wrap appreciation

Everybody has fond memories of tearing open a present and spending more time popping the Bubble Wrap than playing with the enclosed toy.

Newsmaker

Kern instills life into AFMDA's outreach efforts

Before Rob Kern accepted the offer to become the first professional communications and marketing director in the 66-year history of the American Friends of Magen ...

PR Play of the Week

Chicago is no place for clean image

Quick: give us the best stereotypes that spring to mind when you think of Chicago.

Toolbox

Repurposing video, ANRs vs. audio bites, and more

What are the benefits of repurposing video?

Expert Advice

An employee at my firm is insisting upon a promotion that he is not prepared for. What should I do?

EVP and senior partner, chief talent officer, Fleishman-Hillard

Media Analysis

Young readers key to papers' success

Ask any marketer today how to reach the teenage and young adult demographic and the most popular answer will likely involve a combination of MySpace, ...

Inside Information

MySpace offers entertainment clients a coveted spot

Film and TV-show profile pages, everything from The Hills Have Eyes to Pirates of the Caribbean: Dead Man's Chest, have become ubiquitous on MySpace.com. For ...

Critical Hit

AARS makes a name for roses

Placement: USA Today, April 21, 2006

Editorial

Can PR keep the ball if ad pros play on its field?

At a recent small event held by a measurement company and attended largely by ad executives, the banter kept falling back onto buzzwords familiar to ...