July 30, 2007 Issue of PRWeek

PRWeek Column

Companies risk losing top talent by failing to acknowledge stars

As the PR profession continues to bemoan the difficulties in finding and retaining great talent, so it hinders its own progress by not focusing more ...
 

Guest Column

Today's comms pro must offer new solutions for old problems

When Mike Warren became CEO of Alagasco, the largest natural gas utility in Alabama, he wanted the company to be more innovative.
 

Op-Ed

Ripken belongs in branding Hall of Fame

This summer Cal Ripken will be inducted in the Baseball Hall of Fame -- not so much for his baseball numbers as for the fantastic ...
 

PR has proven to be a 'green' pioneer

When was the last time you or your staff sent out a press release by regular mail? What about folding and stuffing a time-sensitive document ...
 

News Analysis

Crisis comms is a whole new ball game

Today's 24-7 media world adds to the challenge that PR pros face at scandal-riddled pro sports leagues
 

Corporate Profile

Huffington Post matures into online force

As HuffPo retools its focus, PR is helping to reposition it for online and offline media outlets
 

Agency Business

Firms find some chinks in telecommuting's armor

Some PR firms compete to offer the most flexible and creative work-anywhere schedules. Others say telecommuting focuses too much on staff demands and overlooks the ...
 

Journalist Q&A

Interview: Jeff Bercovici

Jeff Bercovici has trod a steady path upwards in the media reporting world.
 

Media Roundup

Crafts avoid media rebuff by utilizing Web

Thanks in part to the "nesting" phenomenon, home-based crafts have experienced a renaissance in recent years.
 

Feature

Financial planning

A solid IR strategy is vital for all companies - whether they're in the middle of a turnaround or just starting out.
 

Focus

Research essential to campaign health

When it comes to planning and executing a successful healthcare campaign, research has a key part.
 

Technique

Keeping tabs on agency partners

Corporate PR departments have systems in place to get the most from their agency relationships.
 

Campaign

Pledges drive CD promotion

Bill Zabit, president and producer of Sonoma Mountain Entertainment (SME), knew that promoting musician Melanie Dekker and her first professional CD, Revealed, would be tough.
 

GFLCVB brings Florida experience to New York

In the past decade, Greater Fort Lauderdale, FL, has become increasingly more upscale, owing to the new development of hotels, attractions, retail, and dining infrastructure.
 

Chrysler launches Aspen with 'Snowdoku' contest

In promoting the launch of its first-ever SUV, the Chrysler Aspen, the Chrysler Group wanted to create a news hook linking the Aspen to a ...
 

Newsmaker

Hemby brings experience, passion to pet project

Bill Hemby speaks fervently, and carries a big pooper scooper.
 

PR Play of the Week

Cyclists do not go along for the ride

It's pretty funny that "cycling" is the name of the technique people use to take steroids. Cause, you know who else has a performance-enhancing drug ...
 

Toolbox

Leveraging industry surveys, benefits of online video, more

How can I best leverage industry surveys to support my client's PR goals?
 

Expert Advice

 

Media Analysis

Crowdsourcing tests yield mixed results

Historically, journalism has been best practiced alone. The reporter, huddled in his cubby, furiously pounds out a hot story on deadline, wanting to be left ...
 

Inside Information

Client-tracking techniques moving from CRM to CMR

Consumers have become more engaged with the brands they are most passionate about with help from social media.
 

Critical Hit

Repel-X bags 'Daily News' story

New York Daily News, July 7, 2007
 

Editorial

League tables don't tell the whole story on firms

On his blog earlier this month, Peppercom managing partner Ed Moed raised a provocative question: Are the quarterly league tables that rank PR firms based ...
 

Fact File

Marketers to push podcasts as PR pros help maintain balance

There's no doubt that podcasts have become a part of today's consumers' modern media diet.
 

Media Ups and Downs

Presidential debate spans YouTube

Ariel Capital Management, Harry Potter and the Deathly Hallows, and The Chicago Tribune
 

Launch Pad

Crackle bows as showcase site for provocative talents

When Sony Pictures Entertainment bought the Grouper online video site in August for $65 million, its plan was to transform the network into a showcase ...
 
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