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July 24, 2006 Issue of PRWeek

PRWeek Column

Survey says team quality is a must in pursuit of excellence

This week's Agency Excellence Survey, now in its third year, proves an interesting challenge in the area of benchmarking.

Guest Column

Initiating and communicating change is corporate necessity

One of many famous quotes from former General Electric CEO Jack Welch is: "Change before you have to." That's sound advice, but why do so ...

Op-Ed

Segmenting key to reach boomers

When America's 77 million baby boomers begin retiring a year from now, few question the impact their retirements will have on virtually every aspect of ...

London becoming global PR hub

I love New York. The city that never sleeps never fails to get me all goose-pimply when the skyline emerges over the Van Wyck Expressway ...

News Analysis

Comms sets tone as Renault, GM talk

Media frenzy around investor's alliance move prompts GM's comms staff to rein in rumors

Corporate Profile

Customer outreach helps Mesa Air go

Buoyed by Go!, Mesa Air Group is boosting PR to help a variety of audiences get on-board

Agency Business

Crafting a strategy to impress your clients

The battle to convince potential clients that PR is a valuable addition to their consumer marketing efforts may not be over, but companies are responding.

Journalist Q&A

Interview: Michael Sallah

Michael Sallah received numerous state and national awards for his investigative reports for The Toledo Blade before joining The Miami Herald. In 2004, he shared ...

Media Roundup

Public radio gaining ground, audience

Shaking off its intellectual, granola-munching image, public radio has become a bit of a good news story unto itself, dramatically boosting its audience as it ...

Focus

Getting straight to the point

The right message can be hard to identify. But unless an effort is made to pinpoint it, there is a risk that a campaign will ...

Technique

The value of 'How are we doing?'

No matter the tools they use, firms and clients need to work together on progress reports.

Campaign

Expanded Mardi Gras effort draws revelers to St. Louis

Though New Orleans is traditionally associated with Mardi Gras, other US cities hold celebrations in the days leading up to Lent.

Kleinfeld move makes impact

Located in the Bay Ridge area of Brooklyn, NY, and a New York institution for more than 65 years, Kleinfeld Bridal boasts a vast selection ...

Lifestyle positioning helps build Body-for-LIFE brand

EAS (Experimental and Applied Sciences) developed the Body-for-LIFE Fitness Challenge as a vehicle to promote and demonstrate the power of its healthy lifestyle principles and ...

Newsmaker

Anderson books presence on marketers' radar

Upon meeting Wired editor-in-chief Chris Anderson at the Condé Nast building in New York, he apologizes in advance for a niggling matter he must attend ...

PR Play of the Week

Justin time to rethink your image

It is a waste of your time and ours to even put this common-sense assumption into print, but let us acknowledge, for the record, that ...

Toolbox

Media training spokespeople, omnibus surveys, and more

How do I media-train a spokesperson that has difficulty delivering the proper messages?

Web Exclusive

New media predictions

PRWeek asked a number of leading new-media thinkers to discuss which trends they feel will have a major impact in the latter half of 2006. ...

What goes online

Peculiar doesn't begin to explain it.

Special Reports

2006 Agency Excellence Survey: The importance of being a partner

PRWeek's third Agency Excellence Survey shows that firms need to maintain client service and adapt to changing priorities.

2006 Agency Excellence Survey: Cohn & Wolfe

CEO: Donna Imperato

Media Analysis

Couric just part of CBS' new strategy

Some might have expected CBS to rest on its laurels come this fall, having successfully lured Katie Couric away from NBC's Today with a four-year, ...

Inside Information

Corporate backing helps online video gain validity

If the famous ascent and pulling of Saturday Night Live's "Lazy Sunday" clip from YouTube.com was online video's adolescence, recent events have ushered it into ...

Critical Hit

Mionetto hooks 'BusinessWeek'

Placement: BusinessWeek Online, June 9, 2006

Editorial

Wal-Mart's liberal push a step in the right direction

Wal-Mart seems to be pursuing with gusto its strategy of liberalizing its public image.

Fact File

The Delaware Supreme Court backs Truth in its latest ruling

The American Legacy Foundation (ALF) last week received a decision from the Delaware Supreme Court upholding the position that its youth tobacco prevention campaign, Truth, ...