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July 21, 2008 Issue of PRWeek

The Tear Sheet

Carmakers look to hybrids to create buzz

Carmakers battle it out, PR plans' leaked to press, Levi's new marketing plan, and more.

PRWeek Column

Public's trust in authority marred by the failure to disclose agendas

We are at an interesting point in the timeline of persuasion. Long ago, it seems, professionals were considered to be the highest paragon of influence. ...

Guest Column

With a lack of men entering PR, we need new ideas for recruiting

Anyone who has spent time lately in college classrooms speaking to students in PR and communication disciplines has seen first-hand an unmistakable trend. The field ...

Op-Ed

Global sites require culture, language

As its name suggests, the World Wide Web is inherently global. Perhaps the greatest business leveraging tool ever invented, the Web allows corporations, big or ...

Radio PSAs are still a valuable tool

Radio is a medium with incredible staying power, with a reach that continues to grow despite outside challenges from TV and online resources.

News Analysis

Exclusive Interview: Grasso bullish on PR's worth

Richard Grasso and Eric Starkman speak to Tonya Garcia about comms' role in the 2004 suit against the NYSE's former CEO

Corporate Profile

Shure's history helps lure a new audience

A quality reputation and smart product tie-ins are proving to be a powerful outreach combination

Agency Business

Some PR pros make social media their own business

As clients demand more social media expertise, some PR pros are abandoning the traditional agency model to launch new media-focused firms.

Journalist Q&A

Interview: Whitney Matheson

Whitney Matheson is culture queen at USA Today, where she writes the PopCandy blog. Yet while her own interests and her many readers influence much ...

Media Roundup

Airports provide a variety of local angles

Many people look at airports as only a gateway for travel. However, these travel centers also directly impact their host cities and economies, and because ...

Feature

A new niche for an industry leader

Invitrogen has made a name for itself in the stem-cell market due in part to a new approach to communications and focused messaging.

Ahead of the trend

While many hotels are just beginning to adopt green practices, those with a longstanding history in the space are emphasizing that experience and developing new ...

Technique

Getting prepared for the big presentation

Online monitoring proves to be a resourceful tool for PR agencies in new business pitches, finds Tanya Lewis

Campaign

AAA promotes child safety seats

The use of child safety seats in cars might seem like a no-brainer, but the reality is many parents get mixed messages about what seat ...

Gift of Hope goes online to encourage donating organs

The "I am. Are you?" campaign was a two-fold effort, developed after Illinois passed legislation to allow first-person donor registrations in January 2006. With this ...

OH Town Center gives life to old bridesmaid dresses

With the premiere coming up of Made of Honor, Casey Pogan, marketing director at the Town Center; Sue Reninger, managing partner at RMD; and Angela ...

Toolbox

Choosing the best means of outreach, Web hits, more

How much emphasis should be placed on editorial, speaking, and award outreach versus other proactive PR activities?

Expert Advice

I'm ready for a new job, but worry that my boss will get stuck with my work? What should I do?

Human resources consultant

Media Analysis

Outlets in mid-sized markets grow online

When the Superior Daily Telegram told its readers July 10 that it will refocus its resources toward publishing primarily on the Web, it joined The ...

Inside Information

Podcasts create an open conversation with companies

Agencies and clients have used podcasts for years as another way to generate interest and promote their brands. However, despite a familiarity with the technology, ...

Critical Hit

Football league scores with 'Times'

Who is your client? What are its media goals?

Editorial

Clear communications are needed in the RFP process

Every week, PRWeek reports on new account wins, RFIs, RFPs, and other agency-client relationships. Lately, though, agency executives are complaining more about that process.

Fact File

Online radio shows face uphill battle to build brand, audience

NPR plans to cancel its weekday morning program "The Bryant Park Project," an online-based radio show with a focus on a younger-aged audience.

Launch Pad

Account Change Agency Arts and Entertainment Blogs Branding Campaign Consumer Corporate Corporate Communications Crisis Communications Fashion-beauty Financial Services Food and Beverage Government Health and Wellness Healthcare Internal Communications Investor Relations Media Media Relations Politics Public Affairs Social media Technology Word of mouth

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