July 18, 2005 Issue of PRWeek

PRWeek Column

FT's reputation rise is due in no small part to its dual strategy of global and local PR

Nearly three years ago, I received a memorable phone call from Jolie Hunt, director of PR for the Financial Times in the US.

Guest Column

Paul Holmes

Exxon should understand there is nothing phony about a PR approach to global issues

Op-Ed

As world changes, so do comms needs

At times, we really seem to be just one world.

Reaping the benefits from international teamwork

Ever since Schoolhouse Rock taught many of us the preamble to the Constitution, we have come to celebrate the US' freedom of the press.

News Analysis

Making your case to keep the business of an acquired client

Once the fear subsides, many steps can be taken to give firms a solid chance at maintaining the business of a client that's being acquired. ...

Podcasting: Podcasts open new doors for customer relationships

On the heels of the blog explosion, some companies are trying their hands at podcasting, or messaging via web audio files, to engage tech-savvy consumers. ...

Corporate Profile

Marijuana Policy Project looks to reform discussion

It's hard to be taken seriously when some think 'High Times' litters your office. That misperception has buoyed the Marijuana Policy Project's efforts to champion ...

Journalist Q&A

Interview: Tom Sherwood

Tom Sherwood made a name for himself in Washington, DC, political circles through his dogged coverage of former Mayor Marion Barry's administration in the 1980s ...

Media Watch

Battle lines form over Supreme Court choice

While the resignation of Supreme Court Justice Sandra Day O'Connor seems to have caught many by surprise, initial media coverage indicates that groups to the ...

Media Roundup

Newspaper Op-Eds retain cachet

Public opinion has gotten stronger of late, and the Op-Ed sections of top-tier and regional newspapers are still the best places to voice your thoughts.

Focus

Research: Leading the brand

Solid PR research can take a brand to a whole new level.

Technique

Billing Practices: Billing models that pay off for both sides

Billing can be a complicated and touchy issue, but many firms have designed formulas to satisfy the unique needs of their clients. Anita Chabria uncovers ...

Campaign

Product Launch: Tully's awakens its beverage sales in afternoon efforts

Tully's Coffee knew it faced a pretty crowded marketplace as it planned to unveil its latest summer beverages. Not only do coffee rivals like Starbucks ...

Health PR: Navitus shows WI residents benefit of new drug plan

Uninsured individuals have strained healthcare costs in nearly all states, and Wisconsin is no exception. Research indicates that about 300,000 residents lack any health coverage ...

Newsmaker

H&K's Capehart climbs ladder with help from friends

Harnessing his college alumni network and his passion for writing, Jonathan Capehart made his mark on journalism. Now at Hill & Knowlton, he is looking ...

PR Play of the Week

Mayoral aspirant doesn't get the picture

Is America a great place or what? In barely half a century, we've gone from a segregated society to one where a black woman can ...

Special Reports

2005 Global Report: Global vision, local action

PRWeek hosted a virtual roundtable via blog technology with ten agency leaders from around the globe. Julia Hood and Keith O'Brien moderated the discussion.

2005 Global Report: Looking at the world

A "virtual roundtable," an in-depth look at CSR efforts, and agency profiles are all part of PRWeek's Global Report 2005.

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