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July 14, 2008 Issue of PRWeek

PRWeek Column

Kekst sale could be harbinger of expansion, acquisitions to come

Publicis' acquisition of Kekst and Co. took the PR industry by surprise, if I'm to extrapolate the recent conversations I've had with senior PR leaders. ...

Guest Column

PR, IR advisers have Kekst to thank for their seat at the table

The recent announcement that Gershon Kekst was selling the firm that bears his name to the French giant Publicis might signal the end of an ...

Op-Ed

User-generated content can be risky

Is user-generated content (UGC) the solution that marketers have been waiting for? YouTube, the "digital revolution," and Web 2.0 have certainly opened the floodgates for ...

'Oprahlusion' continues to invade PR

Certain buzzwords and ideas become a part of almost every PR pitch. "Going green" and "amazing" are just about at the end of their cycles.

News Analysis

Microsoft, Yahoo face scrutiny in takeover

The two companies' wavering stances have left many questioning the entire acquisition

Corporate Profile

Coldwell Banker builds up media strategy

From its online presence to its leaders' accessibility, the company is reaching a broader audience

Agency Business

Collaborative spirit permeates consumer practices

"Integration" has long been a PR buzz word. Nowadays, for many consumer practice areas, working with other marketing disciplines - and other divisions within the ...

Journalist Q&A

Interview: Mitra Kalita

Mitra Kalita recently went on a leave of absence from The Washington Post to launch Mint, an Indian business newspaper and Web site, created in ...

Media Roundup

Press sees value in covering frugal living

The current economic pinch that many Americans are facing due to declining home values, rising food prices, and soaring gasoline costs is triggering a great ...

Feature

Playing for keeps

Timberland is building on its history of CSR with a new program that aims to engage consumers to make a difference.

Focus

A taste of the good life

From Champagne to coffee, brands are increasingly using high-end lifestyle PR programs to appeal to a broad range of consumers.

Technique

Social networks can boost pitch potential

Forging online relationships with tech reporters requires the same tact as traditional approaches, finds Aarti Shah

Campaign

Raytheon channels its 'Iron Man'

Raytheon is one of the top five defense contractors in the world and is well known for its missile, missile defense, radar, and surveillance technologies.

Focus Express encourages kids to be healthy and walk

Childhood inactivity has been linked with the development of Type 2 Diabetes later in life. Focus Express Mail Pharmacy, an online pharmacy specializing in diabetes ...

Drambuie creates 'Pursuit' to target younger audience

In June 2007, Drambuie, the scotch whiskey liquor made famous by its association with Scottish legend Bonnie Prince Charlie, started to plan for an adventure ...

Newsmaker

Lange makes sure PETA stays on top of the news

Lisa Lange's career in animal rights activism has come full circle.

Toolbox

State radio networks, online community interaction, more

What type of story works for state radio networks?

Expert Advice

How can I best create a fulfilling experience for interns so they are ready to enter the PR field?

President, Formula PR

Media Analysis

Positive signs emerge in XM-Sirius union

Although the National Association of Broadcasters (NAB) and special interest groups fought the merger of XM Satellite Radio and Sirius Satellite Radio, recent statements in ...

Inside Information

In-house promos tap directly into target demographics

In-home promotions might seem like a throwback to 1950s Tupperware parties, but with PR pros at the helm, these brand-building events are cutting edge, with ...