July 10, 2006 Issue of PRWeek

Guest Column

Cuban not just blowing smoke with blog challenging reporters

Of the many misconceptions about journalists, one of the most common is to call them lazy. They are many things, but in my experience, lazy ...
 

Op-Ed

Communication builds trust within

In corporate America today, talk is cheap - especially when it comes to leaders and their ability to build and maintain trust.
 

News Analysis

Nothing 'neutral' about Internet dispute

Debating an unknown future, pro- and anti-net neutrality forces battle in efforts to sway Congress
 

Letters to the Editor

Issues with Kennedy

As an avid PRWeek reader, I always look forward to your Journalist Q&A.
 

Corporate Profile

Freescale uses SMS to tout name change

Freescale Semiconductor takes advantage of SMS' popularity in China to convey branding effort
 

Agency Business

Keeping control as outreach options increase

Ten years ago, reaching out to influential people on public affairs or legislative issues mostly entailed running newspaper or radio ads and working with journalists ...
 

Journalist Q&A

Interview: Alex Wagner

Alex Wagner is the executive editor of The Fader magazine, which covers underground music and fashion.
 

Media Roundup

Value, ease vital for weekend getaways

High oil prices may be impacting some consumer spending, but when it comes to weekend getaways, most people are biting the bullet and paying more ...
 

Feature

Earn trust with the company you keep

For any company, practicing business ethically should be a key priority. However, it can be just as important to ensure partners are adhering to the ...
 

Technique

The mid-morning treasure trove

Daytime talk shows have a devoted audience who influence family buying decisions.
 

Campaign

Fellowes works ID-theft angle

Chicago-based manufacturer Fellowes wanted to position itself as the expert in personal protection. Using the topical issue of identity theft as its hook, Fellowes tapped ...
 

Effort boosts Ripken World Series' national visibility

The Cal Ripken World Series, an event that brings youth baseball players from around the globe together to play at Cal Ripken Stadium in Aberdeen, ...
 

Washington gets word out to teens about abstinence

Although teen pregnancies in the state of Washington have declined in the past 10 years, 11,000 girls between the ages of 10 and 19 became ...
 

Newsmaker

Kempner takes MWW's evolution personally

The television at his home. His wife's cell phone. The screens on order for his firm's offices. All Samsungs. No, it was not part of ...
 

PR Play of the Week

Fake ad site reveals sorry state of satire

It's a mark of the craziness level in the world when pure satire becomes undetectable. And by that measure, advertising may be officially out of ...
 

Toolbox

Creating a successful PSA, reaching consumers, more

What are some tips for a successful PSA?
 

Web Exclusive

What goes online

To the unassuming eye, blog search firm PubSub is engaging in business as usual. The homepage features various lists users can subscribe to, proudly displays ...
 

Roundtables

A culture of collaboration

In the fourth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...
 

Expert Advice

 

Media Analysis

'The View' shakeup no blow to Walters

Since the show's inception nine years ago, critics of ABC's The View have described the program as a catty, insignificant gabfest similar to something you'd ...
 

Inside Information

IR field still adjusting to blogs, instant communication

Blogs long ago passed the "next big thing" status marker for most areas of PR. Consumer practitioners obsess over what influential bloggers think of their ...
 

Critical Hit

NetSuite earns 'Economist' impact

Placement: The Economist, April 22
 

Editorial

Ellison gives corporate philanthropy bad name

The enormity of Warren Buffett's gift of some $30 billion to the Bill and Melinda Gates Foundation was even more striking in its juxtaposition with ...
 

Fact File

Tilly-led team puts its cards on the table to assist Go Red

Actress Jennifer Tilly is in Las Vegas heading an all-female poker team, the Queens of Heart, which is competing in the Ladies Event at the ...
 

Media Ups and Downs

'Tabloid Wars', 'Radar' 3.0, and SWIFT condemnation

The Bravo Network airs the debut on July 24 of Tabloid Wars, a reality show based in the newsroom of the New York Daily News
 

Launch Pad

Free podcasts become driving force in BMW's branding push

BMW has partnered with the Technology, Entertainment, and Design Conference (TED) to offer a series of podcasts that are downloadable at www.ted.com/tedtalks.
 
 
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