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Issue Archive
> January 30, 2006 Issue of PRWeek
January 30, 2006 Issue of PRWeek
PRWeek Column
Don't let isolated scandals slow industry's positive momentum
A little-known PR firm in Birmingham, AL, allegedly pays a freelancer to pen positive stories about former HealthSouth CEO Richard Scrushy, and mild hysteria erupts ...
Guest Column
Apple's control of information is a disservice to journalism
Steve Jobs' legendary "reality distortion field" was operating at full power at the recent Macworld Conference & Expo held January 9 to 13 in San ...
Op-Ed
PR's next role: digital reputation
Can anyone remember a time when there have been more challenges or opportunities for the PR field?
News Analysis
Google refusal raises online privacy issue
Faced with a government subpoena to supply users' records, Google finds itself in a no-win situation
Letters to the Editor
'Oversight' won't stop 5W
I very much resent and am amazed that our agency was not named to the shortlist of "Small PR Firm of the Year" by PRWeek. ...
Corporate Profile
Sun embraces blogging, bounces back
Blogging has helped Sun Microsystems ditch its "too corporate" label and restore credibility
Agency Business
Client-satisfaction programs cultivate business
It is easier to keep than conquest. Marketers know that rule well, and since the Internet bubble burst, more and more PR firms are learning ...
Journalist Q&A
Interview: James Bamford
James Bamford made his mark as an investigative author and reporter with two books,
Puzzle Palace
and
Body of Secrets
, that chronicled the inner workings ...
Media Roundup
Mobile entertainment starts to connect
Only a decade ago, mobile entertainment was limited to a booming car stereo. These days, it includes everything from iPods and portable game machines to ...
Feature
Change is in store for troubled Gap
Declining footfall in its flagship stores has Gap Inc. re-examining its business strategy and hoping that philanthropy, combined with a brand new look, will take ...
Focus
New leaders of new media
Most PR pros know what a blog is. But some are blazing trails and prescribing truly revolutionary new media programs for clients. Erica Iacono profiles ...
Technique
Preparing for the media face-off
Media fragmentation has led to more opportunities to interview corporate executives.
Campaign
Solstice effort generates traffic
With its target consumer increasingly turning to imports for high-performance vehicles, GM's Pontiac division had embarked on a brand revival to elevate its image. The ...
Rubik's Cube prodigy draws attention at trade show
Generating buzz at a trade show is always challenging.
Atomic PR freshens bottled water brand's stale image
In the crowded bottled water market, Trinity Springs had at one point been well-known as the US' only QAI-certified water, coming straight from an underground ...
Newsmaker
Jennings orchestrates AT&T rebranding efforts
It's everywhere. Watch TV, read a magazine, or even wait for a bus, and you'll likely see the new AT&T logo.
PR Play of the Week
O'Brien gets Trumped by the Donald
Do not touch the Donald. Do not taunt the Donald. When you approach the Donald, drop to a knee, kiss his yooge (read: huge) ring, ...
Toolbox
PR Toolbox
Multicultural PR tactics, in-house blog use, and more
Expert Advice
For hiring, how vital are media references? Writing tests?
EVP and senior partner, chief talent officer, Fleishman-Hillard
Media Analysis
PR, local paper both had part in scandal
"I'm not going to comment on that," explains Jesse Lewis Sr., head of Birmingham, AL, PR agency The Lewis Group. "No comment at all."
Inside Information
RSS feeds are the power behind the blog, podcast boom
With all of the attention blogs and podcasts have been getting over the past year, it can be easy to forget about the concept that ...
Critical Hit
'Fortune' gets whiff of Norman wine
Placement: Two-page feature on golfer Greg Norman in
Fortune
's November 21, 2005 issue
Panasonic enlists Picabo Street, ATC to promote its Olympic role
Objective:
As Panasonic gears up for the upcoming Olympic Games in Turin, Italy, the company has tapped Alan Taylor Communications (ATC) to lead marketing communications ...
Editorial
Focusing on problems won't move Ford forward
Ford announced its "Way Forward" with huge white- and blue-collar job cuts, and plans to shutter 14 plants.
Fact File
Lobbyists, PR agencies prepare for fallout from Abramoff case
Former lobbyist Jack Abramoff pleaded guilty to fraud, tax evasion, and conspiracy to bribe public officials on January 3.
Media Ups and Downs
Disney, Clear Channel, and 'Time'
Sponsored Column
The PR industry is looking at a bigger playing field in ’06
Sponsored by the Council of PR firms
Most Popular
Most Emailed
Most Recent
PR Power List 2009
UPDATED: The NewsMarket to acquire Medialink
American Airlines challenges New York customers via Facebook
Interview: Kathy Bloomgarden, Ruder Finn
No social media please, we're pharma
Kayak puts RFP on hold
State Farm selects Weber Shandwick
Former Ketchum VP Andrews launches social media agency
Google's next 'Wave' of the future
Informatica enlists Ogilvy PR for stronger media relations
UPDATED: The NewsMarket to acquire Medialink
Informatica enlists Ogilvy PR for stronger media relations
Google's next 'Wave' of the future
Is the APR credential necessary for PR practitioners?
PR Power List 2009
Pekarek is an advocate for change at GSK
American Airlines challenges New York customers via Facebook
State Farm selects Weber Shandwick
Journalist Q&A: Kara Swisher, All Things Digital
Showtime's Nurse Jackie campaign brings in record ratings
National Honey Board in consumer review
Levi's 'pioneers' a global interactive campaign
Journalist Q&A: Kara Swisher, All Things Digital
Showtime's Nurse Jackie campaign brings in record ratings
Is Oprah Winfrey truly the best PR leader?
Virgin Atlantic's 'Vtravelled' site aims to inspire
FTC proposal could vastly alter blogger relations
Wal-Mart makes a healthy decision
Interview: Tony Russo, chairman and CEO, Russo Partners
Google's next 'Wave' of the future
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