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January 28, 2008 Issue of PRWeek

PRWeek Column

New moms don't need to be babied with marketing drivel

Three months ago, I took an abrupt vacation from these pages when my baby son arrived early. Alas, I never got to write the "what ...

Guest Column

Universities play key role in shaping media entrepreneurs

A cliche of business holds that good ideas are a dime a dozen; it's hard work and investment capital that turn them into businesses. As ...

Op-Ed

Act now to counsel on labor plans

With a possible Democratic landslide in November, smart firms are beginning serious pre-planning now to craft their future relationship with organized labor.

Nimble style is now comms' focus

In the old way the game was played, brands spent millions talking to consumers through traditional ads. Often as an afterthought, the smart ones put ...

News Analysis

Green actions speak louder than words

CES highlights public demands for a concerted power-saving campaign over marketing flair

Corporate Profile

GMF nurtures ongoing transatlantic ties

Institution fosters US-European relationships to support ways to solve pressing world issues

Agency Business

Answering the rising salary demands of youth

In a perfect world, young PR job-seekers would start their careers concerned only with gaining experience. And in this scenario, the important cities in the ...

Journalist Q&A

Interview: Joe Mathieu

Joe Mathieu joined XM Satellite Radio in 2007 to help launch POTUS '08, which has broadcast 24-hour commercial-free coverage of all things related to the ...

Media Roundup

Digital photography gets wider view

For decades, media coverage of photography was aimed at two distinct consumer audiences - the casual user interested in point-and-click, easy-to-use cameras and the enthusiast ...

Feature

Getting to the heart of an important issue

General Mills' multicultural programs for its Cheerios brand not only seek to form a connection with those groups, they also strive to improve their health.

Focus

Online tactics with an impact

Brands targeting 18- to 34- year-old males know that new and social media must be part of the plan.

Technique

The right tools to get radio's attention

Healthcare campaigns that are designed for radio can be tricky, finds Craig McGuire.

Campaign

Reality edges ads for CDPHE

If a catastrophe struck Colorado, would its residents be prepared?

Spike carries Super Bowl excitement across Arizona

When Super Bowl XLII was awarded to Phoenix, organizers worked with AOR EB Lane to develop a campaign that could generate excitement throughout the state ...

IndyCar Series buzz used to drive EPIC ethanol push

Last year was the year of the green movement for many companies and industries - and the IndyCar Series was no exception.

Newsmaker

Aguilera guides Finance Museum's new home

The dramatic nosedive of the economy in recent weeks has made it a priority issue for many voters in the US.

Toolbox

Making a radio promo stand out, reporting errors, more

A decent amount of radio airtime is devoted to promotions because they're a great way for radio stations to engage listeners and rack up ratings, ...

Expert Advice

I'm on the IR team at my firm, but I want to better grasp other comms areas. How do I achieve this?

Account supervisor, Porter Novelli Life Sciences

Media Analysis

Papers get creative to draw Web traffic

In December 2007, The Wall Street Journal fell from fourth place to fifth place in Nielsen Online's figures for newspaper Web site traffic. The replacement ...

Inside Information

Web tools enhance promotions for in-person campaign

The Web may have changed the way we interact with one another, but it hasn't yet alleviated the need to interact face-to-face.

Critical Hit

Local TV gets taste of culinary fest

Who is your client and what were its media goals?

Editorial

PR pros can help clients survive rocky economy

The industry is paying close attention to the markets as talk of a lingering recession intensifies. If the market continues to bear out any kind ...

Fact File

Removal from Wal-Mart racks is latest hit to magazine world

On January 15 Wal-Mart announced it would toss more than 1,000 magazine titles from its shelves.

Launch Pad

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