January 24, 2005 Issue of PRWeek

Archive

BW bolsters Asia-Pacific presence with latest accord

SAN FRANCISCO and BANGKOK: As part of the ongoing effort to boost its presence in the Asia- Pacific market, Business Wire has entered a distribution ...
 

La Agencia de Orci taps Chavez for its new VP of PR post

LOS ANGELES: Advertising and marketing agency La Agencia de Orci & Asociados has created a new VP of PR position, making it the latest in ...
 

CCA enters Asian market by linking to Korean agency

NEW YORK: Healthcare specialty firm Chandler Chicco Agency (CCA) has entered into a joint venture with a Korean PR shop in its first step toward ...
 

Market Wire builds global reach with two foreign deals

LOS ANGELES: Market Wire has expanded its global distribution through reciprocal agreements with two foreign financial news services.
 

Survey: Obesity's effect on revenue not felt by C-suite

ATLANTA: Media messages about the impact of obesity on company revenues are not penetrating the C-suite, according to a Duffey Communications study.
 

Bay Area pros ponder turnover in market

SAN FRANCISCO: At least 23 major tech companies have lost or replaced top corporate PR execs in the past year, a phenomenon Bay Area communicators ...
 

News Briefs

NEW YORK: Porter Novelli has selected five new partners in its US offices: Liz Fitzgerald, MD, PN2, Washington, DC; Jon Goldberg, corporate practice leader, New ...
 

Comms professor compiles the first PR encyclopedia

HOUSTON: The PR profession finally has its own encyclopedia.
 

Qorvis to run anti-Splenda push for Sugar Association

WASHINGTON: The Sugar Association (SA) has signed Qorvis Communications to spearhead a new campaign combating claims made by Splenda, a sweetener made by McNeil Nutritionals.
 

TOY BOX: Hotspotter connects with laptop users

I've grown accustomed to seeing people working away on their laptops in airports. (Or are they playing games? I keep wondering which.)
 

The Publicist:

Red Bull receives huge boost from energetic PR campaign
 

Cadillac gets a ride on Bush's coattails

Hip-hop culture is rife with volatile rivalries: Jay-Z vs. Nas, Dr. Dre vs. Eazy-E, and Eminem vs. Moby, Jermaine Dupri, Canibus, Everlast, Benzino, Tommy Lee, ...
 

BOOK REVIEW: Jackson scores with 'The Last Season'

At first, it may seem that the only PR pros The Last Season will interest are those that like basketball.
 
 

Youth Outreach: Declare Yourself prompts US youth to get out and vote

When Norman Lear purchased the Declaration of Independence in June 2000, the television producer and philanthropist wanted to make sure the historic document would continue ...
 

Community Relations: Cleveland Transit Authority creates blood-drive buzz

For years, local chapters of the American Red Cross have tried just about every trick in the book to get people to donate blood.
 

Internet: How to put the IT into publicity

You may be web-savvy enough to track reporters or post your expert sources on ProfNet. But can you make the most of blogs, RSS, and ...
 

Southeast strategies

North Carolina is a vital growth market in the region
 

PROFILE: Imperato's competitive spirit fuels C&W's growth

After Cohn & Wolfe was shaken by the dot-com bust, Donna Imperato, president and CEO, helped reinvigorate the firm by focusing on stability, while aggressively ...
 

Inside the Mix

Without consistency at every stage, efforts to market healthy foods to kids have less impact
 

Miami media has a lexicon of its own

With the growing prominence of its Hispanic community and its rising status as a cultural hotbed, Miami is now a major pitch target for local ...
 

Critical eye is cast towards CBS News

The tables were turned on the media recently when an independent panel released its findings regarding CBS-TV's preparation and reporting of a disputed story about ...
 

Interview: Michael Getler

Michael Getler has been the ombudsman for The Washington Post since 2000.
 

The Agency Business: Growth requires evaluation of both agency and client needs

When looking to expand, many firms must determine whether they should grow their staffs as clients emerge or add new employees and hope that clients ...
 

Subway positions itself as healthy fast-food option

Spokesman and pop-culture icon Jared Fogle has helped Subway tout its low-fat menu options to consumers as the go-to healthy alternatives in the fast-food marketplace. ...
 

Williams/DoE Episode: Federal PR business faces future after Ketchum fallout

With the Williams/Department of Education controversy casting a shadow over the industry, PR pros evaluate the fate of government contracts.
 

Paul Holmes

PR must share responsibility with press to solve ethical dilemma posed by the Williams episode
 

Only truth will combat PR stereotypes

Recently, the Arthur W. Page Society published its first book, Building Trust, Leading CEOs Speak Out: How they Create It, Strengthen It and Sustain It.
 

Second Bush term holds many unknowns for DC PR pros

With the President and Congress back in town, public affairs firms across DC hope to ride the financial gravy train Bush's aggressive legislative agenda presents.
 

EDITORIAL: The PR industry's anger over the Williams-DoE episode must now give way to finding solutions

In my four and a half years at PRWeek, nothing has prompted more indignation and agitation than the Ketchum/Armstrong Williams controversy - because of the ...
 

Ringing in the changes

Telecom companies rethink how to reach their audiences
 

Two more comms efforts spur Bush camp criticism

WASHINGTON: Already accused of waging two covert propaganda campaigns in the past year, the Bush Administration came under more fire last week from government transparency ...
 

IPG buys minority stake in Endeavor marketing group

LOS ANGELES: Interpublic Group (IPG) has purchased a minority stake in the marketing division of Endeavor, one of the top talent agencies in Hollywood, forging ...
 

Ketchum fallout echoes through industry

NEW YORK: Ketchum's role in the Armstrong Williams "pay for play" contract continues to resonate throughout the industry, sparking media speculation, government inquiries, and a ...
 

PR Newswire links with Rivet on new service for IR pros

NEW YORK and DENVER: PR Newswire (PRN) has partnered with Rivet Software to give IR professionals the tools to create and distribute their financial information ...
 

Venue change, first indictment given in Fleishman-DWP lawsuit

LOS ANGELES: Fleishman-Hillard has won a change of venue in the lawsuit brought against it by the city of LA that claims the firm overbilled ...
 

Ketchum-DoE deal incites demand for investigations

WASHINGTON: Ketchum's work with pundit Armstrong Williams on behalf of the Department of Education (DoE) has prompted calls for investigation by members of Congress and ...
 

GCI nabs Lowe's work as sector heats up

MOORESVILLE, NC: Lowe's Companies has picked GCI Group as its new AOR, ending a three-month search in which it spoke with 12 firms, six of ...
 

Blimpie taps Weber Shandwick for rebranding campaign

ATLANTA: Sandwich franchise Blimpie will be working with Weber Shandwick on its 2005 branding campaign.
 

Ogilvy Healthcare, Healthworld finalize merger

NEW YORK: WPP companies Ogilvy Healthcare and Healthworld Communications Group have completed their merger to form Ogilvy Healthworld.
 

Edelman Trust Barometer finds NGOs are the most trusted organizations

NEW YORK: Edelman's sixth annual Trust Barometer found that US trust in the media and non-governmental organizations (NGOs) increased from 2004 to 2005, while trust ...
 

Peppercom nabs Tyco account for corporate positioning

NEW YORK: Tyco International has anointed Peppercom its lead agency for corporate positioning as the embattled company continues it comms review.
 
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