January 23, 2006 Issue of PRWeek

PRWeek Column

The media's oversimplified look at CSR is an injustice to the progress made in that arena

A recent Wall Street Journal piece on CSR, which appeared as part of its "Big Issues" supplement, featured a debate on the viability of CSR ...
 

Guest Column

The Publicist

Appetite growing for branded entertainment partnerships
 

Inside the mix

Recent endeavors by both Yahoo and CBS remind us of the mantra that content is king
 

Paul Holmes

Lack of good PR books by PR pros is tough to fathom for a business built on creativity
 

Op-Ed

Embrace technology as marketing tool

The effectiveness of broadcast advertising is at an all-time low. People are tuning out, turning off, and TiVoing through the "shout at me when you ...
 

Private-sector AIDS action secures public partnerships

With global companies exponentially expanding their operations to emerging economies, we are witnessing a new form of collaborative corporate advocacy.
 

News Analysis

CMS contractors respond to critics of Medicare program

Immediately plagued by confusion and administrative glitches, the CMS is simplifying its message and talking directly to seniors about its new drug plan.
 

Corporate Profile

Smart, cheap strategies give CAF Beltway power

Amid DC's myriad special interest groups, the Campaign for America's Future stands out for its ability to build broad-based coalitions without breaking the bank.
 

Agency Business

Anticipating problems, possibilities is key to trade show glory

What happens during the trade show is visible to all. But the unseen work firms do in the months prior to and following the event ...
 

Journalist Q&A

Interview: Jack Shafer

Jack Shafer is the prolific media critic for Slate, where he intelligently thrashes the more ludicrous elements of the journalism world.
 

Media Watch

Apple scores with Intel-based items

At the recent MacWorld conference in San Francisco, Apple CEO Steve Jobs unveiled new Intel-based desktop and notebook computers.
 

Media Roundup

Pregnancy breeds avid consumers

With an ever-changing, but receptive audience, pregnancy products aren't limited to mothers-to-be or pregnancy-themed outlets.
 

Feature

A team effort

Mozilla is mobilizing its battalions of users to help with its marketing.
 

Focus

The new Old Dominion

Virginia is emerging from DC's shadow and has its own PR industry to boast about.
 

Technique

Marketers: Start your search engines

While internet search is changing, core search engine optimization tactics remain the same. Keith O'Brien discusses how best to put them to use
 

Campaign

Red Cross' video library advances Katrina outreach

Hurricane Katrina ravaged the Gulf Coast last summer, destroying entire communities, displacing more than a million residents, and killing upward of 1,000 people.
 

Dog appeal helps double demand for wine in debut

Jess Jackson, founder of Kendall-Jackson Wine Estates (K-J), a Fulton, CA-based winery, was looking to enter the growing "critter" wines market.
 

Newsmaker

Wynne strives to make Oracle's reality the perception

Armed with extensive media experience, Oracle's Bob Wynne aims not only to dispel preconceived notions about his company, but also to demonstrate the value of ...
 

Toolbox

Toolbox

The right time to use audio press conferences, how to prevent leaks during a crisis, and more
 

Toy Box

Naked bike exposed as smooth ride

Forget the iPod, the Trio, the Palm, the BlackBerry, and focus on the indispensable tool for every communications need: the Kawasaki Z750S.
 
 

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