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January 22, 2007 Issue of PRWeek

PRWeek Column

Point of consumer solicitation is to create a different product

Because magazines determined that 2006 was the year that your friends (but not you) had the greatest impact on the world and marketing, the shortlist ...

Guest Column

Digital age further empowers PR pros to shun shady clients

An honorable tradition among lawyers is representing defendants whom they strongly suspect to be guilty, especially people with little or no ability to pay for ...

Op-Ed

Events powerful, even in digital age

Look over the pages of the business press for the first weeks of 2007, and it's hard to escape the fact that, so far, the ...

News Analysis

Super Sunday spots don't score alone

Marketers are preaching that Super Bowl ads are most effective when part of an integrated effort

Letters to the Editor

Op-Ed's hidden agenda

Thank you for publishing my Op-Ed ("PR pros should know media jargon," PRWeek, November 27).

Corporate Profile

Wide appeal, outreach drive Disney on Ice

Amid a saturated leisure market, interactivity and charitable efforts build brand on and off the ice

Agency Business

Ensuring security is a key event consideration

From approving guest lists to meeting with caterers, PR pros must often handle the intricacies of a client's event, be it a 1,000-seat dinner or ...

Journalist Q&A

Interview: Ted Johnson

Variety managing editor Ted Johnson, in addition to helping oversee the weekly edition of the magazine, also manages a new blog, wilshireandwashington.com, covering the intersection ...

Media Roundup

Despite decline, midsize papers still viable

The announcement last month that McClatchy was selling the Minneapolis Star-Tribune to a private equity firm for $530 million - less than half of what ...

Feature

Diversity's high fliers

As air travel continues to rise, the multicultural segment, too, is growing - and American Airlines knows it.

Focus

At the lawyer's right hand

A growing number of smart companies now have stand-alone units to handle their litigation comms.

Technique

Two's company, three's a co-op

Co-op media tours are on the rise - and not just due to lower costs.

Campaign

Project helps keep history alive

December 7 marked the 65th anniversary of the attack on Pearl Harbor. Every five years, survivors reunite in Hawaii. Because the youngest are now 83 ...

State fair contest sticks to Jeep brand concept

To support the launch of its 2007 Jeep Wrangler Unlimited, Chrysler wanted to play off how the Jeep brand personifies the "go-anywhere, do-anything" lifestyle.

Texas blankets state with voter education project

Like most states, Texas would like to see an increase in the voter education and participation of its citizens. So in 2006, it enlisted Burson-Marsteller ...

Newsmaker

Peskov helps Russia gradually open up to West

Russia's tumultuous business and political dealings these days don't make the job of Dmitry Peskov, first deputy press secretary to Russian president Vladimir Putin, particularly ...

PR Play of the Week

Little regard for DC press corps' choice

If ever there were an apt metaphor for the DC press corps, it would be a creaky, over-the-hill, bootlicking comedian crooning impressions for the amusement ...

Toolbox

Gauging webcast success, satellite radio's allure, more

How do I measure the success of my webcast?

Expert Advice

What are the key things to ponder in order to develop a compelling, successful staff-training program?

Financial Dynamics, Director of Human Resources

Media Analysis

New media shouldn't sway FCC's stance

Every so often, the FCC considers revising its ownership rules for media entities. And every time, the response is utterly predictable: Left-wing and libertarian groups ...

Inside Information

RSS feeds useful in bringing information to employees

In recent years, the power of RSS has been displayed, as it's the driving force behind blogs and other online initiatives. But RSS feeds are ...

Critical Hit

Hosts acquire 'Taste' for Rioja wine

KQKE's A Matter of Taste, December 10

Editorial

'Fortune' lacking insight into lasting engagement

Fortune's "100 Best Companies to Work For" issue profiles number one Google with pictures of happy employees eating, swimming, playing volleyball, and doing laundry, all ...

Fact File

MLS has numerous goals in mind as it banks on Beckham

On Thursday, January 12, Major League Soccer created a buzz alien to the sport of pro soccer in the US when the LA Galaxy signed ...

Media Ups and Downs

Newsweek scores, MTV bombs

Emirate Airlines, 24, and The Times of London

Launch Pad

Scott Tissue enlists Ditka to flush away the competition

Scott Tissue, looking to generate buzz and spread awareness of its claim that its bathroom tissue dissolves four times faster in water than the leading ...