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January 21, 2008 Issue of PRWeek

PRWeek Column

In changing broadcast climate, influence must trump numbers

Recently, I had the opportunity to meet with sales executives from a broadcast PR firm. We discussed the trends they are seeing from clients and ...

Guest Column

During crises, leaders have to provide company perspective

When it comes to crises, most would prefer Henry Kissinger's sentiment, "There cannot be a crisis next week. My schedule is already full." Those were ...

Op-Ed

Take media training a step further

Once upon a time, "PR land" citizens had actual journalistic experience. That changed as communications schools flourished, turning out thousands who entered PR with diplomas ...

News Analysis

Blu-ray takes the lead on HD DVD loss

Scuttling of HD DVD deal by Warner Bros. places long format fight onto imbalanced terrain

Corporate Profile

Hormel's outreach bridges old and new

From its iconic Spam to new Web sites, the 116-year-old company's PR plans continue to evolve

Agency Business

It pays in many ways to be part of a network

Multinational PR firms have long used their geographic reach and breadth of services as a key tool in winning competitive pitches.

Journalist Q&A

Interview: Connie Swaim

Connie Swaim started at Knightstown, IN-based Antique Week 21 years ago. She recently spoke to PRWeek about the perils of a collector covering the antiques ...

Media Roundup

Job market still keeps the press busy

The business media may currently be focused on fears of a potential economic slowdown, but one area where a slump is not being felt is ...

Feature

Joining the discussion

After taking a hit in the blogosphere, Dell's comms team has devoted significant resources to boosting its online presence and initiating a real dialogue with ...

Focus

A brand new image

A strong PR component is imperative to cable networks' branding campaigns as they seek to form connections with viewers in an increasingly competitive market.

Technique

Helping Web videos make an impact

Certain guidelines exist to producing effective online video.

Campaign

Homemade videos praise town

Forest City Development and Schenkein created a viral video competition to celebrate the fifth anniversary of residents moving into Stapleton, a 4,700-acre mixed community development ...

Costume designs help art museum draw new visitors

Like many museums, the Cameron Art Museum depends on high-profile exhibits to generate visitors and revenue.

OtisKnee raises awareness with an individualized plan

When OtisMed sought to boost public awareness of its new "OtisKnee" knee replacement product, which is built to be customized to individual users, it faced ...

Newsmaker

Thornton helps Unify to weather the storm

Unify Corporation in 2000 became one of the earliest companies to be entangled in this decade's spate of accounting scandals. But the enterprise software firm ...

PR Play of the Week

Insulting ad necessitates quick U-turn

It used to be selling cars involved nothing more than selling cars. You talk up the engine, the paint job, and the tires. You toss ...

Toolbox

Optimal use of online media, tips on monitoring, and more

Where do I begin when delving into online media on behalf of clients?

Expert Advice

How can I produce a resume that will best represent my accomplishments and candidacy?

President, PR Talent

Media Analysis

Getting less from more primary debates

Though sad for fans of Mike Gravel, Dennis Kucinich, Duncan Hunter, and other no-hopers in the race, the winnowing down of presidential candidates as the ...