January 16, 2006 Issue of PRWeek

PRWeek Column

Differences in culture, politics should not be overlooked as US presence grows in China

Microsoft and Yahoo have been under fire in recent months for abetting the Chinese government's pursuit of censorious policies against critical journalists and media outlets. ...
 

Guest Column

The Publicist

Face it: Real men don't watch the Oscars, so leave us alone
 

Inside the mix

Independence Air's downfall was that too many people were drawn to its promise of low fares
 

Greg Schneiders

Political, business leaders can look to each other for lessons in success - and failure
 

PR, advertising must be in sync to shape reputation

Not long ago, I watched a television commercial for a major insurance company with considerable interest. It was well produced - part of a campaign ...
 

News Analysis

Lack of preparation culprit in mine miscommunication

In the aftermath of the major communications failure at the Sago mine, Mark Hand explores what went wrong and how it could have been prevented
 

Corporate Profile

Columbia Sportswear speaks to many with one voice

Despite its many different audiences, Columbia Sportswear's PR department is still able to convey a consistent message by immersing itself in the company's marketing mix.
 

Agency Business

With the right resources, best to keep measurement in-house

There's no question that measurement is a vital part of the business. The real question, as Erica Iacono finds, is whether PR agencies should conduct ...
 

Media Watch

'Lifestyle' occupies spotlight at the CES

Following a holiday season where electronics were among the hottest gifts, the annual Consumer Electronics Show kicked off in Las Vegas with major computer-industry players ...
 

Media Roundup

Musical instruments go mainstream

Interest in musical instruments has remained strong, making it a necessity to move beyond enthusiast publications and target mainstream media.
 

Feature

Getting personal

Multicultural audiences are inherently distrustful of mass-marketing messages.
 

Focus

Fashion forward

Women's retailers are using a wide range of strategies to get their clothes on people's backs.
 

Technique

Getting a product noticed by the newsroom

Despite controversies over VNR usage, manufacturers still find them valuable for promoting their products. Erica Iacono finds out what works in today's newsroom
 

Campaign

Optometrist group looks to the web to promote program

The American Optometric Association (AOA) worked with the Vision Care Institute at Johnson & Johnson to develop a public health program that would guarantee free ...
 

American hockey players team up to end beer-bag bias

There's only one thing that hockey fans love more than the game itself: beer. Recreational hockey players could keep on playing while the NHL was ...
 

Newsmaker

Friedman uses media beat to inspire - with an edge

Not fazed by the rigid business world he covers, MarketWatch's Jon Friedman provides an edgy take on the pop culture of the media beat, both ...
 

PR Play of the Week

Smoking Gun throws the book at Frey

Here's a not-so-hypothetical question: If you had an incredible life story of dizzying drug abuse, self-destruction, near-death experiences, and redemption, why would you feel compelled ...
 

Toolbox

Avoiding errors when sending photos to news outlets, the benefits of infographics, and more

What are the biggest mistakes PR pros make when supplying client photos to news outlets?
 

Book Review

'Trading Up' good buy into luxe market

Silverstein and Fiske cut a hole in the ice of the US luxury market and drop a line into much deeper and broader waters.
 

Toy Box

8700c takes easy route on fast track

The new BlackBerry 8700c is fast, clean, and the graphics are a vast improvement over the earlier model. It's offered with a package with Cingular ...
 
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