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Issue Archive
> January 15, 2007 Issue of PRWeek
January 15, 2007 Issue of PRWeek
PRWeek Column
It's not taboo for PR to admit that ads do work sometimes
The most recent thing I bought myself that was not a replacement item or clothing was Bose's new headphones - the style that goes in ...
Guest Column
Industry must work to draw top young talent to PR field
At a recent retirement dinner, I had the pleasure of hearing my 18-year-old son deliver a short, but moving speech on my behalf. Though he ...
Op-Ed
PR is relationship builder, not buffer
Much research shows that organizations that interact responsibly with their publics are also the most successful - based on financial and non-financial criteria.
Substance key to sustainability plan
Green is the new black.
News Analysis
Female pols bring different traits to top
The rise of Nancy Pelosi and Hillary Clinton has everybody scrutinizing two very different ladies
Corporate Profile
Peerflix enhances DVD-swapping service
Movie-trading business model gets boost from revamped site, including social-networking section
Agency Business
Industry climate moving toward green practices
When Mara Engel and Cheryl Roth founded OrganicWorks Marketing in 2001, environmental concern wasn't top of mind in the industry. Today, however, they say climate ...
Journalist Q&A
Interview: Andrew Sullivan
Andrew Sullivan served as editor of
The New Republic
before becoming an early leader in the political blogging world. He now writes The Daily Dish ...
Media Roundup
Be cautious of hype behind Web 2.0 label
Is Web 2.0 a legitimate trend or merely a catchphrase - and a soon-to-be dated one at that?
Focus
Thought leaders
Think tanks are in the business of generating ideas. Ted McKenna talks with the people whose main function it is to communicate them
Technique
Making a big pitch in short order
Sometimes you only have the blink of an eye to tell your story.
Campaign
Resort push proves fertile
With nearly 62 million couples taking a romantic vacation in 2005, Starwood wanted to create a "novel romance initiative" that would generate consumer media attention ...
Newsmaker
Howell helps Discovery find its way after Irwin
When Steve Irwin was killed by a stingray on September 4 while filming
Ocean's Deadliest
, Discovery Networks was inundated with media attention. The "Crocodile Hunter" ...
Toolbox
New media measurement, best stories for radio, more
Why and how should companies be tracking their reputation in today's new-media world?
Media Analysis
'
The Economist
' model is one to follow
"
The Economist
: Magazine of the past, present, and future."
Inside Information
Local search engines can help drive small businesses
A company's success hinges on boosting its online presence these days. But while blogging is the solution du jour, it may not be the right ...
Critical Hit
ALF gets graphic with '
USA Today
'
USA Today
, Life Section, October 9
Editorial
CSR, green efforts could use less talk, more action
It appears that marketers are going to wave the flags of corporate social responsibility and "going green" in the faces of consumers more than ever ...
Fact File
Free NYC-branded condoms aim to increase HIV/AIDS awareness
New York City Mayor Mike Bloomberg plans to launch a new campaign that will keep city residents enjoying healthier nights while saving a few lives. ...
Media Ups and Downs
Media properties increase investment
Time, Hearst, and Donald Trump
Most Popular
Most Emailed
Most Recent
Big Three can learn from comms mistakes
In-house PR execs pull back, maintain budgets for 2009
Ostrowski, other executives to leave Porter Novelli by 2009
WSJ looks at Morgan Stanley's September stock troubles
Chevron taps Ogilvy PR for downstream business
Koppel quits Discovery prior to 'Meet the Press' announcement
World AIDS Day efforts utilize youth, new media
Groups target incoming Obama administration
Samsung considers firms to lead global electronics unit
CNN leverages its nonpartisan coverage
Big Three can learn from comms mistakes
World AIDS Day efforts utilize youth, new media
Groups target incoming Obama administration
Delivering value
Ostrowski, other executives to leave Porter Novelli by 2009
In-house PR execs pull back, maintain budgets for 2009
AOL supports St. Jude Hospital with 'Thanks & Giving' Web site
The world of entertainment
Relieving the distress of senior-level exits
The buzz around consumer electronics
RCMP creates executive director, public affairs role
Best Buy Canada fights back against hoax e-mail
DC has assumed financial 'command'
Thrillist takes relationships to new heights
Obama victory spurs Illinois' campaign to win over tourists
The Internet has taken student activism to an even higher level
Prescription for a new dialogue
The world of entertainment
What should I look for when I'm interviewing prospective entry-level/junior employees?
Shapiro brings an openness to Mozilla's outreach
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Tenth Roundtable
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