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January 14, 2008 Issue of PRWeek

PRWeek Column

Strong coverage on the Web could spoil the party at CES

If your company's IT guy had requested time off at the beginning of the year or your gadget-inclined friend texted you from a blackjack table ...

Guest Column

Apple could use a polishing of Jobs-led arrogance with press

A few years ago, I joined a gaggle of technology journalists at the Cupertino, CA, headquarters of what was then called Apple Computer. (The company ...

Op-Ed

CEO efforts key to consumer trust

If "the best proof of love is trust," then corporate America has cause for concern - public trust in corporations and CEOs sits at an ...

News Analysis

Intel-OLPC split, a cause for concern?

Rare rift between cause-related partners proves that such arrangements can meet a bitter end

Corporate Profile

Vertex's plan is immediately transparent

Even without a product to promote, the pharma company is building its brand through openness

Agency Business

New name must be more than just a moniker

Renaming an agency involves so much more than just thinking up a new name, printing up new business cards, and changing the Web site, say ...

Journalist Q&A

Interview: Suzanne Riss

A working mother herself, Suzanne Riss has held senior posts at national magazines for ten-plus years, including editor-in-chief at Ticker and managing editor at American ...

Media Roundup

Digital TV firms seek better reception

While there's plenty of stories being written about TV shows, TV stars, and even specific networks, the cable and satellite operators who provide TV to ...

Focus

A new landscape

With public awareness of green issues at an all-time high, environmental nonprofits have to adapt their communications strategy to reach various audiences.

Technique

A picture can be worth a thousand hits

Images and video must be considered when crafting an SEO plan.

Campaign

Firm uses Santa to promote self

Oregon-based DVA Advertising & PR markets itself as an innovative agency willing to take risks - especially in the new media sphere.

Parlux focuses on product, enhances Hilton's image

For the launch of Paris Hilton's fourth fragrance, Can Can, Parlux Fragrances wanted to focus on the product message and overcome any negative perceptions of ...

Baynote's new messaging effort expands perception

When it launched, Baynote was known as a social search company - amid misunderstanding of the purpose of social search.

Newsmaker

TSA's Raimondo helps world ring in new year

Among the 1 million onlookers at Times Square who watched the Waterford Crystal Philips-lighted New Year's Eve ball slide down its mast stood Lori Raimondo, ...

PR Play of the Week

Pundits just don't know what's right

Who says the media and PR are so different? If you consider "pundits" to be part of the media - and they damn sure consider ...

Toolbox

What editors will cover in IT in '08, value of PSAs, and more

"In our discussions with the IT editorial community, several trends became evident," notes PRSourceCode's Brent Papson.

Special Reports

PRWeek awards finalists 2008

Winners will be announced at the PRWeek Awards dinner in New York City on March 6

Expert Advice

Mentoring programs are well-established in many companies. How do I get the most out of them?

HR manager, RF I Binder

Media Analysis

The 'Sun' seeks boost from 'The Wire'

The HBO drama series The Wire is best known for its unflinching portrayal of murderous drug dealers, boozing cops, and crooked politicians that infest the ...

Inside Information

Mobile campaigns offer innovative avenue for outreach

That buzzing you hear is not just your mobile phone on vibrate, it's also the PR industry discussing the ways mobile phones can be used ...

Critical Hit

Judgement call on 'USA Today' pick

Article about leadership judgement has an immediate impact on 'USA Today' Money section readers

Editorial

Today, media is test lab for campaign messages

Recently, Barack Obama's caucus victory in Iowa turned the Illinois senator into the feel good story of the election cycle. Heralded as a political Cinderella, ...