January 09, 2006 Issue of PRWeek

Op-Ed

Healthcare marketers need to log on to interactivity

For a long time, those of us in the highly regulated world of healthcare have been excited observers of interactive communications. We've sat on the ...
 

Inside the Mix

AT&T rings in the new year with a marketing initiative that nobody can - or should - miss
 

News Analysis

Boycotts of GLBT marketing don't deter diversity efforts

With more companies promoting tolerance, Keith O'Brien explores when and how they should respond to a boycott sparked by their own diversity marketing and policies
 

Letters to the Editor

PR pros will help rebuild New Orleans

Julia Hood's December 19 editorial so accurately recognized the events of the past year as having elevated our profession. Events of the magnitude we faced ...
 

Corporate Profile

Comms team educates the world about Dartmouth

From students to society, Dartmouth has much to offer. And thanks to its five-year-old public affairs team, more people, both within the school and throughout ...
 

Agency Business

Thoughtful displays of gratitude go a long way with clients

The holiday gift-giving season may be over, but recognizing and thanking your clients is a year-round affair. Keith O'Brien discovers the most appropriate ways to ...
 

Journalist Q&A

Interview: David Jackson

David Jackson has been a reporter at the Chicago Tribune since 1991, with the exception of a one-year break in 1998 when he worked at ...
 

Media Watch

Game over for ABC on Monday nights

After 35 years, the last Monday Night Football (MNF) game aired on ABC on December 26, 2005.
 

Media Roundup

Interest in winter sports heats up

From casual Olympic observers to serious, tech-savvy players, snow sports now have a big audience that a broad range of media are looking to satisfy. ...
 

Focus

Nonprofit sharing

PR pros in the nonprofit area often have to do more with less. Mark Hand profiles four to find out how they do it
 

Technique

Ways of making the perfect pitch

As clients compile increasingly lengthy lists of potential firms, differentiating your offer can be tricky. David Ward offers tips to help an agency stand out
 

Campaign

DOT goes online to talk about drunk driving with teens

The Connecticut Department of Transportation (DOT) launched a statewide drinking and driving awareness program in 2003 as part of a mission to reduce fatalities and ...
 

Restaurant group unites members to aid Katrina victims

In the wake of Hurricane Katrina, the National Restaurant Association (NRA) decided to pull out a playbook that had worked well in the past.
 

Newsmaker

McKinnon uses sensitivity to spark infamous flip-flop

Using campaigns that appealed to voters' hearts, Mark McKinnon helped George W. Bush clinch the presidency. As Beth Herskovits reports, he now applies those successful ...
 

PR Play of the Week

Iran leader hits sour note with music ban

If you're an average American, you enjoy few things more than showering in the morning while belting out your favorite Iranian pop music tunes.
 

Toolbox

Toolbox

Effectively using gimmicks in a broadcast pitch, identifying unique radio opportunities, and more
 
 
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