January 08, 2007 Issue of PRWeek

January 08, 2007 Issue of PRWeek

PRWeek Column

Editors' Choice is but a small sample of PR's impact players

This week's Editors' Choice special allows us to reflect upon the impact that individuals, programs, and companies have in structuring our reporting of the industry.
 

Guest Column

Saying you take an issue 'very seriously' doesn't mean you do

Several weeks ago, UCLA acknowledged that some of its computers had been hacked. Obeying a state law, it notified more than 800,000 people that their ...
 

Op-Ed

PR must play part in co-creation

Last year's 4A's Conference was all about co-creation of products, services, and advertising. CEOs of mega marketers described a new world that might or might ...
 

Outlets must negate digital divide

Never before has the hurdle one must clear for sharing information with mass audiences been so low, and never has the expansion and consistency of ...
 

Feature

Pride of place

GolinHarris had a banner year, and CEO Fred Cook is justifiably proud. But the bar has been set high for 2007.
 

Who to watch

PRWeek's staff looks into its crystal ball to pick the individuals and companies who will be making headlines over the coming year
 

Focus

Going public

As the private equity market heats up, the firms once shrouded in secrecy are beginning to make themselves heard.
 

Technique

Maintaining the board's attention

Quality, not quantity, is the key to building lasting relationships with editorial boards.
 

Campaign

Effort builds coastal awareness

About 25 square miles of coastal Louisiana disappear every year as a result of human activities up and down the Mississippi River, threatening waterborne commerce, ...
 

Mystic Tan works starring role amid 'Real World' cast

Mystic Tan, which services more than 4,000 international salons with spray-on, sunless tanning booths and supplies, is no stranger to product placement.
 

Local push ups enrollment in Thoratec clinical trials

In the past, patients with heart failure often required the implantation of a ventricular assist device (VAD) as a bridge to transplant. With advances in ...
 

PR Play of the Week

Rudy's camp crafts lame leak theory

Dirty tricks are a natural part of politics. In fact, dirty tricks might be the most interesting part of politics. Without the backstabbing, lying, and ...
 

Toolbox

Employee blog guidelines, webcast incentives, more

Do organizations need formal blogging guidelines?
 

Web Exclusive

Interview: Jodi Olson

Jodi Olson is a senior account director in Text 100's San Francisco office and leads its clean tech group, which launched in October.
 

Expert Advice

 

Editorial

Disclosure today requires PR pros go the extra mile

If the PR industry can agree upon something in 2007, it should be that there is proper disclosure and ideal disclosure, and it needs to ...
 

Fact File

Wal-Mart looks to sell patrons on the concept of going green

Being green isn't just for Kermit the Frog anymore. Entities across the world are embracing the environmentally friendly initiative and are working to make a ...
 

Launch Pad

Samson sounding off at CES over podcasting-for-all pack

Samson is using this week's Consumer Electronics Show (CES) in Las Vegas as a platform to introduce the C01U USB Podcasting & Recording Pak, a ...
 
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