January 07, 2008 Issue of PRWeek

PRWeek Column

The media is doing the public no favors by overplaying Iowa

The knives are out for one of the most established entities this political season.

Guest Column

Messages go long way toward predicting candidates' success

Happy New Year! As you read this, you already know the winners of the Iowa caucuses, but, as I write it, those caucuses are still ...

Op-Ed

Getting the most out of your e-mail

Among the most essential tools for PR pros today is e-mail. Unfortunately, too many of them are unaware of basic steps that can increase the ...

Focus

A true test for financial firms

A strong communications function and solid messaging is crucial for all companies in the sector - even those not directly affected by the sub-prime meltdown.

Technique

Working with a group of influencers

It requires a nuanced, well-crafted approach to connect with the newspapers' editorial boards.

Campaign

PAMA study revives awnings

The Professional Awning Manufacturers Association (PAMA) seeks to establish its 300-plus businesses as preferred awning sources.

FLW's Fantasy Fishing site lures thousands of players

FLW Outdoors plays host to the world's largest and most prestigious fishing tournament organizations, running more than 240 events a year, including bass, walleye, kingfish, ...

Health Alliance screenings reach beyond expectations

Armed with an educational grant from AstraZeneca, the National Alliance for Hispanic Health offered free cholesterol screenings for Hispanic communities in New York, Chicago, Miami, ...

Toolbox

Government-targeted efforts, college-market outreach, more

What do I need to know about creating a successful PR campaign for companies targeting the government?

Special Reports

The change agent

Dell's expectations for the new super agency Da Vinci are quite high, meaning the marketing world is going to be watching very closely to see ...

Who to watch

PRWeek's staff looks to the future to pick the agencies, individuals, and companies that will be making news in the upcoming year

Expert Advice

As you bring in candidates for posts at various levels, do you require them to take writing tests?

VP, Makovsky & Company

Editorial

Huckabee's ad 'debut' tests definition of news

The election year is officially upon us. With it, come the dirty tricks and games that politicians inevitably play in their mutual massage with the ...