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February 26, 2007 Issue of PRWeek

PRWeek Column

Growing complexity of client conflict makes it inevitable

There's a saying in the building-contractor world that goes something like this: There is cheap, fast, and good. At any time, you can have two ...

Guest Column

IR pros must pay attention to rising list of outlets that count

Two recent and apparently unrelated events are further evidence of a tectonic shift under way in financial news.

Op-Ed

Valuable lessons in handling media

When life imitates art, as it has recently, it's time to take the lesson.

Going green not easy, but worth it

Kermit the Frog's famous lament is, "It's not easy being green." PR strategists equally contemplate the difficulties in positioning clients as pro-environment.

News Analysis

Acquisition influenced P&G PR review

After Gillette deal, P&G took a closer look at PR synergies, resulting in a consolidation of agencies

Corporate Profile

Operation Gratitude packs in PR backing

Leveraging partnerships into added PR support, a personal mission morphs into powerful nonprofit

Agency Business

In healthcare efforts, stars bring risk and reward

In promoting everything from frozen foods to cell phones, PR firms have tapped - sometimes effectively, other times not - countless actors and singers to ...

Journalist Q&A

Interview: Christine Willmsen

When Christine Willmsen is working on a story, chances are it's not a puff piece.

Media Roundup

Hunting, fishing catch on in new mediums

Like many media categories, hunting and fishing journalism has gone through some notable changes in recent years.

Feature

Help wanted at all levels

As more and more corporations step up their PR functions, the industry remains a job-seeker's market. Michael Bush discovers what employers are doing to seek ...

Focus

Behind the scenes of a powerhouse

ABC has been steadily winning back fans, but a new wave of prime-time hit shows, coupled with a bold digital strategy, is giving the network ...

Technique

The rules of big-game hunting

To recruit talent with 10-plus years' experience, you need a creative and delicate approach.

Campaign

Site connects Faithful Democrats

The Republican Party in recent years has often sought to portray itself as a "party of faith" and, in recent national elections, has successfully mobilized ...

Douglas Emmett backs its IPO with core messaging

When real estate trust Douglas Emmett decided to go to public, it wanted to ensure that it was well-prepared for the financial communications the process ...

Fresh Step launch focuses on shelter adoption cause

The Fresh Step cat litter brand has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA) since 1999 on the Safe ...

Newsmaker

Bailey's scientific perspective benefits Novartis

You don't need to tell Anne Bailey about the changes in public perception the pharma industry has seen in recent years. She recalls when things ...

PR Play of the Week

Response of restaurateur lacks meat

Mark Twain once advised, "Never pick a fight with someone who buys ink by the barrel" (or pixels by the billion, as it were).

Toolbox

Choosing an event venue, speechwriting tips, more

What's the best venue to hold your PR event?

Expert Advice

What are the most crucial things I must know prior to taking a new position at a small PR agency?

President, Affect Strategies

Media Analysis

Study results unlikely to affect investments

In recent years, most calls from journalists to "invest more in the newsroom" and "pay for editorial quality" have elicited scoffs from media owners.

Inside Information

Word is spreading about viral video's brand benefits

It's word-of-mouth marketing at its purest, a cost-effective way to spread brand messages and generate buzz.

Critical Hit

'Housekeeping' likes Implus' idea

Good Housekeeping, February

Editorial

JetBlue's comms ills hurt patrons and staff equally

With its reasonable ticket prices, dozens of free TV channels, and an "everyone sits in business class" mentality, JetBlue has been the darling of the ...

Fact File

Asian Lunar New Year ideal time to show cultural understanding

The Asian Lunar New Year officially began February 18 and will be continuously celebrated by many Asian populations in the US, including Chinese, Vietnamese, and ...