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February 25, 2008 Issue of PRWeek

Expedient Media

Reporters on the wrong end

There's bad news this week for journalists on multiple fronts. A federal judge has held former USA Today reporter Tony Loci in contempt of court ...

PRWeek Column

Measurement is more critical as a possible recession looms

Given the roller coaster ride the economy has been on for the past few months, there are understandably concerns about how a possible recession could ...

Guest Column

Blogger's Polk Award triumph is a banner day for new media

Even now, I get calls from reporters asking if bloggers are journalists. Sigh. The answer, of course, is that most are not, and that some ...

Op-Ed

Strategy key to surviving recession

With fresh talk of a recession and evidence of panicking regulators, it's time for the PR practice and its educators to shift gears, and quickly.

How to avoid reputation stumbles

Don't overlook core customers while seeking new ones.

News Analysis

Words may change, but messages don't

As Clinton and Obama make adjustments, their basic platforms will not deviate, PR experts say

Corporate Profile

Housing Works builds AIDS awareness

Brooklyn nonprofit fights against AIDS and the homeless epidemic with vigorous PR tactics

Agency Business

Consistent senior involvement assuages clients

Agency pros refer to it as the "bait and switch." The client sits in a room packed with senior executives and founders. They sign the ...

Journalist Q&A

Interview: Erik Torkells

Erik Torkells, editor of Budget Travel magazine, has been around the world and back. He talks to PRWeek about the magazine's reaction to a rising ...

Media Roundup

Outlets covering media broaden view

Whether it's searching for hidden bias in coverage or looking at what print and broadcast outlets did right or wrong in their coverage, few industries ...

Focus

The digital effect on agency recruiting

The addition of new media as a tool in the PR mix is causing a change in the type of candidates firms are seeking.

Technique

When the agency becomes the client

Promoting a firm after a significant change requires a persistent, carefully honed message.

Campaign

BoA drives big rigs to gain hype

When Bank of America (BoA) set out to launch its No Fee Mortgage Plus (NFMP) program, it faced volatility in the housing market driven by ...

Newsmaker

Eley's instincts help Animal Planet alter course

When Brian Eley, a seasoned television PR pro, decided to make the jump from The Learning Channel to Animal Planet, he knew the job might ...

Toolbox

Eye-tracking technology, monitoring ed cals, more

Web sitesHow can state-of-the-art eye-tracking technology be used to increase your Web site's usability?

Special Reports

A cautious optimism

Though talks of a downturn loom over the industry, the current job market continues to provide a plethora of opportunities for PR practitioners in various ...

Expert Advice

What is the best way to tell my boss that I will be leaving the company to join a competitive firm?

MD, US Human Resources, Burson-Marsteller

Media Analysis

Global News seeks to fill intl. void in US

The economic realities of the publishing industry are forcing American newspapers to close down foreign bureaus, but at least one man is willing to bet ...

Inside Information

Well-planned events are capturing the press' attention

Just about anything that can get a reporter's interest might seem appropriate when holding an event - from free food and booze to a chance ...

Critical Hit

First Act strikes chord with 'Times'

First Act is one of the world's leading makers of musical instruments, including guitars. Its overall media goals are to reach both consumers and music ...

Editorial

Youth need not be first to go during staff cuts

This week's salary survey found that salaries were increasing and that more than half of respondents were not actively job hunting. It also featured agency ...

Fact File

A different Castro may bring a new, fast-growing market

Cuban President Fidel Castro has stepped down after almost 50 years in power. The ailing leader will pass the position to his younger brother, Raul. ...

Launch Pad

Account Change Advertising Agency Arts and Entertainment Automotive Blogs Branding Consumer Corporate Corporate Communications Crisis Communications Event Financial Services Food and Beverage Healthcare HR & Management Media Media Relations Nonprofit Products and Tools Public Affairs Retail Social media Technology Tourism

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