February 19, 2007 Issue of PRWeek

PRWeek Column

One smart firm could be the key to curbing astroturfing

Last year, I attended a Magazine Publishers of America workshop where I spoke, on an informal panel, about how PRWeek was adopting to the new ...
 

Guest Column

New media necessitates new course to teaching journalism

The university where I'm co-teaching a course this semester is one of several in the nation currently engaged in a ritual that comes around to ...
 

Op-Ed

Second Life issues mirror 'first life'

There's an old expression from the North of England: "Where there's muck, there's brass."
 

News Analysis

Bloggers' pasts factoring into '08 race

With presidential hopefuls relying more on new media, campaign bloggers emerge as the latest political target
 

Letters to the Editor

An incomplete arsenal

Your recent front-page story, "Toyota's Tundra launch loaded with PR arsenal" (PRWeek, February 5) was a nice overview of our efforts to launch the new ...
 

Corporate Profile

Reuters molds brand into the main event

Renewed PR emphasis has Reuters branching out with events for PR pros, media, and more
 

Agency Business

Relocating staff is often a good move for firms

When a staffer at tech PR firm SheaHedges Group decided to move from Washington, DC, to Atlanta for personal reasons, executives at the agency feared ...
 

Journalist Q&A

Interview: Woody Paige

Woody Paige is one of those 21st century sportswriters who seem to be everywhere.
 

Media Roundup

Expatriates in US thrive on online outlets

Most of the attention on foreigners working in the US focuses on the millions of illegal immigrants often employed in blue-collar and service industry jobs. ...
 

Feature

The new crisis landscape

When crisis hits, people expect answers before all the facts are known.
 

Focus

Gaming goes for the burn

Video games have taken heat for producing a generation of couch potatoes. But a new wave is getting kids moving again.
 

Technique

How to have a happy anniversary

Milestones can translate into column inches.
 

Campaign

Loyola brings value to image

When the Rev. Michael Garanzini took over as president of Loyola University Chicago in summer 2001, enrollment was down, operating deficits led to endowment raids, ...
 

Alternative holiday draws visitors to Seaport Village

Seaport Village is one of San Diego's most popular attractions, with its 70 boutiques and restaurants drawing 4 million visitors annually.
 

Common sense approach builds Scott's community

For the past few years, Scott has focused on building brand utility beyond the usefulness of its products, positioning itself as the common sense brand ...
 

Newsmaker

Defiant Torossian takes pride in pushing buttons

Say the name Ronn Torossian and words like "aggressive," "brash," "competitive," and "egotistical" come to mind.
 

PR Play of the Week

Government stays ahead of the Times

Let's put aside our partisan differences for a moment and acknowledge a job well done by the shadowy, unaccountable power brokers who control our minds. ...
 

Toolbox

Placing monetary value on PR efforts, blog monitoring, more

How does advertising value equivalency work?
 

Expert Advice

 

Media Analysis

Nontraditional outlets fuel Smith coverage

Devoting endless hours and inches to sensational stories is not something new for traditional media. Neither is being influenced by the increasingly news-breaking blogosphere.
 

Inside Information

Subtlety proves effective with fickle online tweens

The so-called "tween" demographic - kids roughly between the ages of 8 and 12 who are not quite in their stereotypically rebellious teen years, but ...
 

Critical Hit

Senior Educators logs AP airtime

AP Broadcast radio syndicate, November 15
 

Editorial

NFL cannot just dismiss outside health concerns

This January, a forgotten National Football League player got his final moment in the spotlight. Andre Waters, a tenacious former defensive back, had taken his ...
 

Fact File

Once-taboo products get frank to better connect with audience

Products in the feminine care, grooming, contraceptive, and pregnancy categories are losing their "private" stigma, as marketers are introducing frank marketing for these items.
 

Media Ups and Downs

Traditional media and online outlets join forces

Brightcove, Cartoon Network, and Anna Nicole Smith
 

Launch Pad

Shell mobile marketing effort drives home its fuel message

Shell is launching a major push to drive home to consumers the point that "all gasoline is not the same," said Shell Retail brand and ...
 
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