February 18, 2008 Issue of PRWeek

February 18, 2008 Issue of PRWeek

Op-Ed

Davos finds renewed relevance

The World Economic Forum had a problem. To put a fine point on it, after 30-plus years, it looked like the only people around the ...
 

News Analysis

Fortune's '100 Best' generates motivation

From recruiting to staff morale, Fortune's list creates great possibilities for companies selected
 

Corporate Profile

Deloitte gets creative in recruiting wars

Unique outreach efforts have helped accounting firm battle rival entities in attracting new talent
 

Agency Business

Closing the gap between healthcare and digital

Digital practices at large agencies have been pushing the boundaries for new-media uses in PR for several years now.
 

Journalist Q&A

Interview: James Pindell

James Pindell covered the NH primaries for the Boston Globe before joining Observer Media Group as Managing Editor. Politicker.com is a state-fueled national political Web ...
 

Media Roundup

Rehab coverage gets boost from stars

Thanks in part to celebrities such as Lindsay Lohan entering into rehab, media interest in addiction and recovery has been on the rise recently.
 

Feature

Culture of cooperation

A strong alignment between communications and customer service functions helps Southwest Airlines deliver a cohesive message and positive experience to consumers.
 

The road to recovery

After going through an unimaginable crisis last year, Virginia Tech has implemented a number of tactics to help the campus return to a sense of ...
 

Technique

Looking at more than just the numbers

Annual reports can include some different features that truly resonate with investors.
 

Campaign

MAC's philanthropy looks good

In 1994, employees at MAC Cosmetics established the MAC AIDS Fund (MAF), one of the first foundations to call attention to HIV/AIDS.
 

Newsmaker

Card's White House years enrich F-H's counsel

Few people outside Washington may know it, but Andy Card, who joined Fleishman-Hillard as a senior counselor late last year, was the man who whispered ...
 

Toolbox

PR's role in M&As, what to expect in radio in '08, more

PR's role in M&As, what to expect in radio in '08, more
 

Expert Advice

 

Media Analysis

CNN takes gamble with unfiltered site

It has been some time now since we first caught wind of "citizen journalism," a trend that seems to be forever threatening to explode, without ...
 

Inside Information

Social network shopping assists in consumer information

As social networking continues to creep into different niche communities, PR pros keep expanding the ways in which they can make use of these sites.
 

Critical Hit

Carchex drives traffic to Web site

Carchex is a Web-based automotive service company for consumers and auto dealerships.
 

Editorial

Comment site needs to be used constructively

When General Motors officials decided to temporarily shut down the company's comments section on its new "interactive" Web site, GMnext, it drew harsh criticism that ...
 

Fact File

Immigration means change for 'mainstream' marketing

At a time when "change" is the media buzzword of choice, a report from the Pew Research Center sheds light on the staggering demographic shift ...
 

Launch Pad

Interactive site gives chance to provide feedback on covers

Newsstand sales are significantly driven by the power of its covers.
 
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