February 12, 2007 Issue of PRWeek

February 12, 2007 Issue of PRWeek

PRWeek Column

All the cool companies know green is hot and here to stay

The January 29 issue of BusinessWeek declares the sustainability movement in the corporate world to be "more than PR." That's shorthand to say, "This isn't ...
 

Guest Column

Listening has always been a vital part of communicating

In the movie Dreamgirls, a dramatic moment occurs when the young protégé finally asserts her independence from her manager/husband. She does this in a song ...
 

Op-Ed

Crystal-ball view of media in '07

Now that the Internet has replaced the very air we breathe, news outlets call themselves content-management systems, and blogging no longer sounds like something gastrointestinal, ...
 

News Analysis

Consumers co-star in Brand Universe

User-generated content and brands coexist on Yahoo portal, providing both their equal say
 

Letters to the Editor

Accept branding role

I want to thank Julia Hood for having the courage to state in her recent column ("It's not taboo for PR to admit that ads ...
 

Corporate Profile

Southwest's PR displays intangible value

Measurement consultant helps the airline's comms department display its worth to the bottom line
 

Agency Business

Pro bono work proves beneficial on many fronts

It's widely accepted, in our enlightened day and age, that doing pro bono work is part of the price of being a polite member of ...
 

Journalist Q&A

Interview: Claude Grunitzky

Claude Grunitzky launched Trace as a shoestring venture 10 years ago to fill what he saw as a gap between the existing coverage of the ...
 

Feature

Power to the people

In order to reach members of Congress, the most effective approach is through their constituents.
 

Focus

Women under the influence

Female audiences are particular about where they get their information from, so, along with the message, companies must think hard about where they communicate it.
 

Technique

What's Mandarin for 'press release'?

As more news releases go global, the rules get more complex.
 

Campaign

Effort captures essence of KISS

When Gemini Cosmetics prepared to launch the KISS Her and KISS Him fragrances, brand extensions of the iconic '70s rock band, president and CEO Neil ...
 

Horizon's H-racer toy car drives sales, awareness

In the world of fuel-cell technology companies, revenue hasn't been easy to come by.
 

Newsmaker

Schulz maintains Vonage's connection to public

Ask someone what "VoIP" is, the likely answer - "Vonage."
 

PR Play of the Week

Little faith in Haggard's revelation

So it turns out that Ted Haggard, the famously anti-gay Denver reverend revealed to have had a gay affair with a gay prostitute, is not, ...
 

Toolbox

Voice mail as training tool, radio placement tips, more

How can listening to messages on voice mail serve as an important media training tool?
 

Expert Advice

 

Media Analysis

Brand forays into media could elevate PR

"Bud." "Weis." "Er." "Whassup!" Are these the essential sentiments of the future of the media?
 

Inside Information

Many factors involved in measuring PR's online impact

With clients increasingly looking for ROI on their PR ventures, the ease with which online activity can be tallied is an asset. The trick is ...
 

Critical Hit

NFL newsletter gives Huddle play

NFL Players Association's newsletter, November
 

Editorial

Companies must rethink Super Bowl ad strategies

This is not 1984, and you, Snickers, are not Apple.
 

Fact File

The annual Westminster Show ensures all dogs have their day

The Westminster Dog Show, televised since 1948, has always been America's most widely-watched live telecast of a dog show, with an audience of over 3 ...
 

Media Ups and Downs

Good and bad for this year's Super Bowl

Molly Ivins, OJ, and advertisers
 

Launch Pad

Grey Goose pear vodka debut stresses sensory experience

In a market flooded with luxury liquors, Grey Goose wanted to introduce its La Poire pear vodka - the brand's first new flavor in nearly ...
 
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