February 11, 2008 Issue of PRWeek

Guest Column

Comms advice for key players in Microsoft's bid to buy Yahoo

Staffers at PRWeek, like the professionals in the industry we cover, often laugh at general interest and business publications' misuse of the phrase "PR disaster." ...

It's time that campaign staffs realize that sleaze isn't selling

Anyone with the slightest appreciation of irony would surely have appreciated a recent editorial in The Wall Street Journal.

News Analysis

Endorsements retain electoral prestige

Even in a digital society, the support of the right person, outlet, or group still carries great weight

Corporate Profile

Rivals unify their message in Green Grid

Competitors join forces to discover solutions to the thorny complexities of energy efficiency

Agency Business

Digital acumen becoming company-wide skill

When Jennifer Quermann entered consumer PR 15 years ago, pitching new business involved plans for paper press kits, press conferences, and lots of phoning.

Journalist Q&A

Interview: Charles Kaiser

Veteran critic Charles Kaiser is now writing a weekly column on the media for the Web site of pop culture magazine Radar.com. He spoke to ...

Media Roundup

Woods' appeal taking golf mainstream

Though never known for controversy, pro golf recently became enveloped in a scandal after a Golf Channel commentator made a joking reference to "lynching" Tiger ...

Feature

Easing the transition

The NAB has made a significant investment into educating consumers about the upcoming digital television switch.

Focus

Campaigns with style

Fashion brands geared towards teens have to employ an assortment of creative tactics to reach and engage the increasingly informed and fickle audience.

Technique

Sharing your opinion with the world

Even with the proliferation of online opportunities, the rules for placing Op-Eds are still the same

Campaign

Alsius does well playing it cool

In a September 7, 2007 game, Kevin Everett of the Buffalo Bills suffered a fracture and dislocation of his cervical spine, an injury doctors initially ...

Newsmaker

Campanini helps Tenet survive 'perfect storm'

Steve Campanini recalls his first dealings with Tenet Healthcare very well.

Toolbox

Boosting event participation, tips on measurement, more

I am coordinating a live press conference for a merger announcement involving US and European-based firms. How do I maximize event participation beyond those attending?

Expert Advice

Edelman, MD, US Human Resources

I am currently in the market for an executive recruiter. Do you have any tips for retaining the best one?

Media Analysis

Newspaper gambit pays in 'super' win

There were two elements of last Sunday's Super Bowl that seemed to defy logic.

Inside Information

Tracking commenters getting traction within blog arena

Comments have historically been a less important element of PR pros' new-media monitoring strategy.

Critical Hit

KidsGive joins in the 'Family Fun'

Who is your client and what were its media goals?

Editorial

It's time for agencies to stop hiding behind SOX

Each year, PRWeek gears up for our annual rankings, which will be published in our Agency Business Report on April 21.

Fact File

Mercury level discussion fires up seafood sector marketers

Two recent sushi tests, one commissioned by The New York Times and another by environmental advocacy group Oceana, reported various levels of mercury in fish ...

Launch Pad

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