February 07, 2005 Issue of PRWeek

Archive

Spellings halts Ketchum work as Council polishes industry image

WASHINGTON: Secretary of Education Margaret Spellings has directed Ketchum to stop all work under its more than $1 million contract with the Department of Education ...
 

GM boosts effort to spur safety renown

DETROIT: General Motors is hoping its announcement last week that two safety features will now come standard on all models will enhance its brand image ...
 

Pedigree branding push kicks off with dog-adoption days

LOS ANGELES: Pedigree Food for Dogs is launching a major PR effort this month with the aid of Weber Shandwick's Chicago office.
 

Tide launches grassroots drive for its new detergent

CINCINNATI: Procter & Gamble has launched a PR push for its new Tide Coldwater laundry detergent stressing the energy savings consumers can get from washing ...
 

Surveillance Data index to help firms gauge PR impact

PHILADELPHIA: Surveillance Data (SD) has developed a metric designed to help PR companies measure media coverage in relation to business outcomes. The Media Prominence Index ...
 

Spelich departing Disney for comms VP job at Gateway

IRVINE, CA: John Spelich is leaving the number-two PR job at The Walt Disney Co. to take the top PR job at Gateway.
 

Vending machine operators target childhood obesity with new push

WASHINGTON: Vending machine operators are joining the anti-obesity chorus with a new PR effort that will talk about nutritional options available in vending machines, while ...
 

New Academy rules soften studios' Oscar campaigns

LOS ANGELES: With the Academy Awards only weeks away, Hollywood marketers are in the final stretches of their Oscar campaigns, with little consensus on whether ...
 

PN lands in China by creating union with local agency

BEIJING: Porter Novelli has entered the Chinese market, partnering with the country's largest independent PR firm.
 

Wag Ed and OnPR ending their four-year relationship

SEATTLE: Boutique tech firm OnPR is splitting from its parent agency Waggener Edstrom four years after being acquired. Buyout terms were not disclosed.
 

BOOK REVIEW: 'Media Man' requires a bit more research

Media Man grew out of an article that well-known author Ken Auletta wrote about Ted Turner for The New Yorker - and it reads that ...
 

Gay community's silence is deafening

Being President has its privileges.
 

The Publicist:

As Oscars near, Hollywood's publicists take center stage
 

TOY BOX: There's life after 'Oprah' for Pontiac G6

The Pontiac G6 is likely to go through its life being called the car that Oprah gave away.
 

Advocacy PR: CCPFS touts study to media to boost child-abuse forum

It's not easy for small nonprofit agencies with limited budgets to launch massive PR efforts.
 

Organization PR: Fertile Hope aims to teach doctors about chemo risk

When two-time cancer survivor Lindsay Nohr Beck was told she needed chemotherapy, her thoughts turned to the risk of infertility.
 

Event PR: M Lounge pop-up initiative ties Moet to urban nightlife

While the use of "pop-up" store fronts - which appear seemingly overnight, stay in operation for a short period, and disappear just as quickly - ...
 

Newswires: How to live in a material world

For a publicly traded company, sending material information over newswires is rife with regulations. Craig McGuire spells out what should - and shouldn't - be ...
 

Research: Instant intelligence

The research landscape is changing due to the growing availability of real-time tracking.
 

PROFILE: Sony's Levy stands where movies meet technology

As SVP of marketing and communications at Sony Pictures Digital, New York native Don Levy delivers both a genuine curiosity and infectious enthusiasm to Hollywood ...
 

Inside the Mix

In pulling Super Bowl promotion, Disney is forfeiting 18 years of marketing momentum
 

When the media becomes the topic

A spate of negative publicity has placed the media under its own spotlight, while outlets in search of some positive press may have fewer options ...
 

Security fears mount over IBM-Lenovo deal

IBM's plans to sell its personal-computer business to Lenovo, China's biggest computer supplier, has raised concerns from government officials.
 

Interview: Lloyd Grove

It's been over a year now since gossip columnist Lloyd Grove departed The Washington Post for the New York Daily News.
 

Aflac shows consumers company behind the duck

Through widespread PR and philanthropy efforts and product placements on TV and in movies, Aflac's PR team has set out to prove that the insurer ...
 

Dress codes can send a key nonverbal message to clients

Whether suits or jeans, a PR pro's attire can impact a client's comfort level. So while many agencies enforce a suit rule, others opt to ...
 

ANALYSIS Proposed Propaganda Acts: Congress dabbles in PR to send message to industry

As the House and Senate submit legislation restricting "covert propaganda," many debate the legitimacy of fighting PR with PR.
 

LETTERS: Comms vital to offshoring programs

Offshore outsourcing. These two words have sent a cold chill up the spines of many a corporate communications professional over the past couple years - ...
 

Despite scandals, PR's ethical standards remain solid

The classic Dickens phrase, "It was the best of times, it was the worst of times," comes to mind in looking back over the PR ...
 

EDITORIAL: In face of controversy, PR pros must step up as biggest advocates for industry services

The Armstrong Williams/Ketchum controversy has become all rolled up with the VNR/Medicare issue, where a video produced to promote a new Medicare law was found ...
 

Supreme influence

Special interests work hard to sway Supreme Court nominations.
 

Brunswick Group, Sard play role as SBC obtains AT&T

SAN ANTONIO: SBC Communications turned to the Brunswick Group for help with the announcement that it will acquire AT&T, which brought in Citigate Sard Verbinnen.
 

Factiva acquires London-based media monitoring firm

NEW YORK and LONDON:Factiva has acquired the business and assets of 2B Reputation Intelligence and Benchmarking Solutions, a London-based technology and consulting business specializing in ...
 

Ketchum teaming up with Slattery to enter Irish market

DUBLIN: Ketchum is taking its first steps onto Irish soil through a partnership with Dublin-based Slattery Communications.
 

PGA of America ramps up PR spending for Play Golf America campaign

PALM BEACH GARDENS, FL: The Professional Golfers' Association of America (PGA) is shifting target markets for the second year of its Play Golf America campaign, ...
 

News Briefs

PALO ALTO, CA: Stanford University has appointed David Demarest, former communications director for President George H. W. Bush, as VP for public affairs. Demarest has ...
 
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