February 05, 2007 Issue of PRWeek

February 05, 2007 Issue of PRWeek

PRWeek Column

Web 2.0 environment must let companies have a voice, too

When Microsoft got caught in late January offering to pay an Australian blogger to edit a Wikipedia article that contained incorrect information, you almost felt ...
 

Guest Column

Seizing control of astroturfing must not be left to legislators

Did free speech dodge a bullet in January?
 

Op-Ed

Davos offers insight on power shift

Beyond the headlines made by heads of state and celebrity CEOs, The World Economic Forum held last week in Davos, Switzerland, provided a wealth of ...
 

News Analysis

Trusted resource faces retraction fallout

Flawed report forces quick reaction from Consumer Reports to ease the blow on the magazine's reputation
 

Letters to the Editor

The PR-advertising bond

We read with great interest Julia Hood's commentary on the effectiveness of advertising (PRWeek, January 15). It goes a long way toward dispelling the urban ...
 

Corporate Profile

CIA displays savvy in sharing its secrets

Public affairs team treads fine line of disclosure to convey that the CIA isn't so shrouded in mystique
 

Agency Business

Firms reap the benefits of outside experience

An agency is only as good as the talent it can offer its current and perspective clients. And while having staffers with traditional PR agency ...
 

Journalist Q&A

Interview: Connie Bennett

For much of her career, Connie Bennett was an entertainment reporter, holding staff positions with such outlets as The Fort Worth Star-Telegram and freelancing for ...
 

Media Roundup

Personalities drive extreme sports action

Top newspapers, including the Los Angeles Times and The New York Times, have recently devoted a great deal of space to the Winter X Games ...
 

Feature

Analyzing the buzz

For companies planning product launches or evaluating existing lines, online monitoring is more important than ever.
 

Getting down to business

As procurement becomes increasingly commonplace, there are frustrations on both sides as agencies and clients adapt.
 

Technique

Short, sweet, and to the point

With airtime devoted to experts dwindling, crafting a concise sound bite is vital these days.
 

Campaign

Tupperware challenges image

Tupperware has been fighting an image of being an old-fashioned brand. Along with its PR agency DeVries Public Relations, it has fought back with some ...
 

Swarovski star gets wide appeal while giving back

Upholding a three-year holiday tradition, the Swarovski star once again appeared as the crowning ornament of the 2006 Rockefeller Center Christmas tree.
 

CMC parlays passion for chocolate into coverage

Chocolat Michel Cluizel (CMC) made its name as a super-premium chocolatier in Paris, where its flagship store is located. When the company moved into the ...
 

Newsmaker

Deadspin's Leitch brings new life to sports media

Will Leitch seems totally too nice for his line of work. He retains a Midwestern aw-shucks openness from his childhood in small-town Illinois and sports ...
 

PR Play of the Week

Eiffel Tower leaves power in the dark

Energy conservation, or responsible power use, or green energy, or whatever, is something we can all support, provided we aren't an oil company executive or ...
 

Toolbox

Tapping into mobile data services, hiring stars, more

With more people using their mobile phones as an access point for news, how can I make sure that my news release is found by ...
 

Expert Advice

 

Media Analysis

Source relationships pose ethical dilemma

The relationship between journalists and their sources is typically considered to be sacred by all parties involved. The fact that some journalists are willing to ...
 

Inside Information

Online social networks display research potential

As the reach and influence of online social networks consistently grow over consumers and the general media, the need for PR professionals to effectively utilize ...
 

Editorial

Science's nature requires purpose to be explained

The backlash this month surrounding the Oregon Health and Science University researcher studying homosexuality in sheep has not only been global in scope, but also ...
 

Fact File

Nielsen TV audience addition to aid in targeting college students

While college students love television as much as anyone else, their viewing habits have been acknowledged only at their parents' houses during school vacations, excluding ...
 

Media Ups and Downs

YouTube shares the wealth with users

Dean Baquet, The San Francisco Chronicale, and Rush Limbaugh
 

Launch Pad

NHLBI initiative has the best interests of women at heart

The NHLBI, now in its fifth year with the Heart Truth Campaign, seeks to raise US women's awareness that heart disease is the number one ...
 
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