February 04, 2008 Issue of PRWeek

PRWeek Column

Corporations must take lead in re-energizing green efforts

Despite all of the hype in the past year - and a Nobel Peace Prize for Al Gore - green is not on the campaign ...

Guest Column

The imperiled annual report still valuable as a comms tool

Somewhere right now a group of IR/PR corporate staffers are sitting in a conference room vigorously debating how best to handle their company's annual report.

Op-Ed

Make sure 'authentic' equals 'real'

The word du jour in the PR industry these days seems to be "authentic."

Social media's impact still growing

This is shaping up to be another banner year for social media and a good time for everyone in marketing and PR to pay a ...

News Analysis

Ledger death clouds 'Knight' marketing

Despite speculation, observers say star's death won't derail campaign

Corporate Profile

SOA sees rewards of taking risk on PR

Through the Society of Actuaries' branding push, an entire profession is now better understood

Agency Business

Social-media know-how crosses practice lines

Logic dictates that social-media issues fall under the purview of a PR firm's digital practice. It's clear, though, that the pervasive nature of social media ...

Journalist Q&A

Interview: Farhad Manjoo

Farhad Manjoo is a Salon staff writer, covering technology and tech culture on the blog, The Machinist. His first book, True Enough: Learning to Live ...

Media Roundup

Schools get creative to spur coverage

In a major story on the dearth of higher education beat reporters at major newspapers, The Chronicle of Higher Education notes that the coverage of ...

Feature

A strong connection

LinkedIn's marketing and communications professionals work together to continually hone and spread the right message about the growing professional online network.

Focus

Keys to a good start

Research is essential in the development of a campaign, offering useful information to be used during the launch and beyond.

Technique

Keeping your press releases relevant

In today's digital age, social media and video elements are essential.

Campaign

Quinny strolls with influencers

Quinny is well known in Europe for its high-end strollers and other baby accessories. Dorel Juvenile Group USA (DJG) owns the 30-year-old brand, and Duffy ...

SNHD socks it to the flu in regional awareness effort

B&P was tasked with PR and advertising for the Southern Nevada Health District's (SNHD) third annual "Fight the Flu" awareness and education effort.

Innovative CulinaryPrep lets visuals prove its worth

With recent incidents of food poisonings caused by contaminated beef, spinach, and lettuce, consumers have become increasingly concerned about the safety of the food supply ...

Newsmaker

McCormack stays calm amid Macworld clamor

At 4pm on January 14, the first of more than 5,000 people started lining up outside San Francisco's Moscone Center to see Steve Jobs deliver ...

Toolbox

Buoying product launches, image libraries, and more

How do I develop a product launch strategy that works?

Expert Advice

I realize that internships are a great first foray into PR. What traits must I exhibit to land such a role?

Levick Strategic Communications

Media Analysis

News lags on '08 gender, race reports

The media has recently grappled with the unprecedented task of covering an election that, for the first time in US history, presents both a woman ...

Inside Information

Beauty blogs making fuller use of fashion-world videos

PR pros are increasingly interacting with beauty bloggers, now that more are adopting video capabilities to provide a better look at how products are used.

Critical Hit

Hyperfactory takes 'Journal' mobile

Who is your client and what are its media goals?

Editorial

Target on the mark as it rethinks media policies

It is hard to truly grasp a company's position on an issue when its only public comment is a statement.

Launch Pad

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