December 19, 2005 Issue of PRWeek

PRWeek Column

 

Guest Column

When Hollywood hypes a movie, video games often win the most

My nephew excitedly phoned around Thanksgiving to tell me that the new "King Kong" was in stores.
 

Op-Ed

Public affairs faces a changing world

Public affairs is always evolving. As this transformation accelerates around the world, it's important to reflect upon the major trends affecting our profession.
 

Media fragmentation offers opportunity for comms pros

Broadcast PR is in a state of dynamic change. The internet and the rapid expansion of broadband, wireless technology, and cable and satellite media are ...
 

News Analysis

Focus on people and truth is key to success in 2006

Six industry leaders share their thoughts about 2005 and how they envision PR evolving over what is sure to be a challenging next 12 months. ...
 

Focus

The third screen

Broadcast PR can be part of the portable video revolution.
 

Newsmaker

Stutzman stays strong for GOP in good times and bad

As Gov. Schwarzenegger's deputy chief of staff for communications, Rob Stutzman has seen the highs and lows of politics in the Republican party - and ...
 

PR Play of the Week

Branson shoots for the moon in latest project

Contrary to the beliefs of all you haters, doubters, and people who don't care to be wiped out in a Challenger-like disaster, it appears that ...
 

Toolbox

Corporate videos and analysts

Briefing analysts about a new product, creating corporate videos for widespread use, and more
 

Special Reports

Book of lists 2005

PRWeek's editorial team looks back at some of the highs and lows of an eventful year in PR
 

Toy Box

SimpleDrive is not the Apple of our eye

First the good news: SimpleTech's 4GB portable hard drive is cute, easy-to-use, and small enough to fit in even the tiniest of pockets.
 
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