December 18, 2006 Issue of PRWeek

PRWeek Column

If you must use a viral site, at least make it brand-consistent

The only thing more tiring than hearing marketing reporters carp on the inanity of most "viral" campaigns is marketers' insistence on doing them. So, no ...
 

Guest Column

Right succession plan relies on internal-external balance

Oft-given career advice is to "take one job while considering the next." The point is to manage professional life the way many people manage social ...
 

Op-Ed

Creativity is vital to PR's survival

We've heard much about the resurgence of PR in a marketing environment that is undergoing immense and undeniable change. For example, it seems that each ...
 

Tech PR deserves credit, status

Recently, a respected colleague - Stephen Astle of Fleishman-Hillard - published a critique of the technology PR profession in these pages (PRWeek, October 30). I ...
 

Feature

Book of lists 2006

It was a year of scandals and spies, blogs and flogs, backdating and Borat, and welcoming "Macaca" to America. PRWeek's editorial team picks - and ...
 

Focus

Inside video's second home

While television remains an important part of broadcast strategy for many, the Internet provides creative opportunities.
 

PR Play of the Week

Fake punch no Shore shot for 'weasel'

Hey, stand-up comedy world: You've really got to give it to Pauly Shore. And by "it," we mean "a job," please. Also, "a shower."
 

Toolbox

Reaching Gen-Y via blogs, ANR placements, more

How can blogs reach Generation-Yers?
 

Expert Advice

 

Editorial

If it was a major story in '06, comms played a part

Our annual Book of Lists issue is often considered one of the most entertaining of the year - not only for the readers, but also, ...
 

Fact File

Media giants boost bargaining position with YouTube rival talks

Google's purchase of YouTube has compelled four of the top media companies, including News Corp.'s Fox, Viacom, CBS Corp., and GE's NBC Universal, to begin ...
 

Sponsored Column

Highlights from '06 prove that it's PR's time to shine

It has been a gratifying experience serving as the chair of the Council of Public Relations Firms during a year of surging industrywide growth and ...
 

Launch Pad

Lyric Jeans wants all to sing the praises of its new brand

Lyric Jeans hired People's Revolution to help launch its new brand, Lyric Culture, designed by company president Hanna Rochelle Schmieder, a singer/songwriter who goes by ...
 
 
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