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December 17, 2007 Issue of PRWeek

PRWeek Column

Recruitment must start early when seeking a diverse staff

At any one of the seven regional roundtables PRWeek hosts throughout the year, there are certain topics that always seem to come up, even when ...

Guest Column

Media offers chance to show relationship-building acumen

I was recently asked if I had advice for young pros trying to make lasting relationships with members of the news media.

Op-Ed

Give employees time to volunteer

Many people want to volunteer and help others, but don't follow through because they can't find time in their schedules. For PR pros who often ...

News Analysis

Worth of embargoes subject to debate

Experts differ on whether or not the classic tactic of embargoes has a place in today's new-media world

Corporate Profile

Microsoft, Novell follow the same script

Comms collaboration helped the rival software giants combat confusion about their joint venture

Agency Business

Convincing clients to implement new tactics

Every firm has its dream clients. They are savvy and up to date, open to new ideas and strategies, and, more than anything, understand the ...

Journalist Q&A

Interview: Paul Boutin

Paul Boutin has been documenting the intersection of pop culture and technology for more than a decade. Formerly a senior editor at Wired, he is ...

Media Roundup

Cost only one factor when buying toys

Traditionally, media coverage of the toy industry has focused on two time frames - Toy Fair in New York in February, when new products are ...

Focus

Reaching a different type of influencer

The practice of analyst relations has evolved a great deal over the past few years.

Technique

Going beyond the traditional avenues

There are far more options available for distributing your PSA

Campaign

Exhibit benefits from viral tack

With its new traveling exhibit, Frogs: A Chorus of Col-ors, the Houston Museum of Natural Science (HMNS) wanted to veer away from weighty topics which ...

'Aging Revolution Summit' prompts national attention

Jeff Petty, CEO of Wesley Enhanced Living, which operates long-term care facilities, has long felt that the US isn't ready for the rising number of ...

Sci-Fi Channel's contest draws thousands of entries

Tying into the futuristic theme of the Sci-Fi Channel show "Eureka," whose main character lives in a thinking, talking home, the NBC Universal channel teamed ...

Newsmaker

Goldman gets the word out for striking writers

On a frigid December afternoon, a group of around 100 writers trudged in a self-contained circle outside of HBO's headquarters on Sixth Avenue in Manhattan.

PR Play of the Week

Panties ploy is latest low at Wal-Mart

No matter how you feel personally about Wal-Mart, you can't accuse them of making stupid mistakes.

Toolbox

Improving online content, M&A-related comms, more

How can I add high-quality and relevant content for my clients' Web sites and blogs without the time constraints of writing copy in-house?

Roundtables

Progress report

Erica Iacono moderates this virtual roundtable where PR educators share their perspectives on the diversity issue—and what agencies and corporations can do to improve the ...

Special Reports

The diversity riddle

The lack of diversity in PR is an issue that has persisted over the years. And while firms and corporations are devoting more resources to ...

Expert Advice

How can I be sure my firm is leveraging individuals to their max potential without burning them out?

President, Maconomy USA

Media Analysis

Political pundits far from non-partisan

The day may come when the "news" is an all-out battle of competing political factions, each trying to insinuate its position into the mind of ...

Inside Information

Latest software helps demystify various Web 2.0 tactics

Two years into Web 2.0, most PR pros know that social media has changed the way they do their jobs. What remains elusive, however, is ...

Critical Hit

BikeFest exhibits a growing appeal

'The Tonight Show with Jay Leno,' October 4, 2007

Editorial

Lawyers must consult with corporate comms

What began with a T-shirt - an improv group creating a logo for its troupe based on the Best Buy logo - has quickly become ...

Fact File

Tech marketing must now play well to the 50-and-older crowd

At a recent AARP exposition, Nintendo set up a booth, displaying the many Wii games, such as tennis, popular with the 50-and-older demographic. The booth's ...

Launch Pad

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