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December 12, 2005 Issue of PRWeek

PRWeek Column

For the second time in a row, Burson raises questions and eyebrows with its CEO choice

Once again, Burson-Marsteller has managed to surprise nearly everyone with its latest CEO appointment.

Guest Column

Snappy slogans can be the PR cure for maligned states

Those of us in the PR business understand the importance of a catchy slogan.

Embrace the office techie - their interests often reflect the demands of today's clients

Every office has one: a youngish man or woman, probably with an interesting hairstyle or a T-shirt that's hard to understand, and an iPod so ...

Paul Holmes

Let's all move beyond the 'Happy Holidays' debate and instead relish our varied beliefs

Op-Ed

PR leaders must practice honesty, as well as preach it

My friends and colleagues, Bill Nielsen and Jim Murphy, have recently presented bold challenges to the PR profession.

Need for transparency boosts PR's import

Coverage of the Pentagon's purported placement of articles in the Iraqi press continues the dialogue which erupted earlier this year about the use of PR ...

News Analysis

With newspapers wavering, PR ponders the possibilities

Reeling from job cuts and sales declines, the newspaper industry faces an uncertain future - and PR pros must adjust their plans accordingly.

Corporate Profile

Schering-Plough looks to remedy an ailing image

Following a steep decline in sales and investigations into its manufacturing processes, drug maker Schering-Plough is rebuilding its corporate image with a streamlined approach.

Agency Business

Agency branding campaigns put PR's creativity to the test

Looking at Cohn & Wolfe's innovative attempt to recast its own image, industry experts analyze the necessary - and not so necessary - elements of ...

Journalist Q&A

Interview: Tom Foremski

In May 2004, Tom Foremski took a huge risk. He left one of the top jobs in tech journalism - Silicon Valley reporter and columnist ...

Media Watch

Bush's immigration plan meets barriers

President Bush recently proposed a plan to "enhance homeland security through a comprehensive immigration reform program." It includes securing the US-Mexico border, preventing illegal crossings, ...

Media Roundup

Travel press blends work and play

Lines between the business travel media and traditional travel outlets are blurring, and PR pros need to adapt their pitches to cater to more varied ...

Technique

Reaching out without talking down

A growing crisis in children's health is driving a crop of PSAs targeting this crowd. Craig McGuire discovers how to walk the line between powerful ...

Campaign

DKC helps US Open tennis tournament take flight in 2005

Roger Federer easily triumphed in men's singles at the 2005 US Open tennis tournament, as he successfully defended his title from the year before.

Samsung Canada creates contest to carry Torino torch

Samsung Electronics, a global sponsor of the 2006 Olympic Torch Relay, sought to find 10 Canadians to carry the Olympic torch in Torino.

Newsmaker

Sepulveda strives to set her own course at Edelman

Aside from a brief stint at Bloomingdale's, Lisa Sepulveda has spent her entire career at Edelman - and she's been reinventing her role and climbing ...

PR Play of the Week

Sharpton's television act gets a bit older

If you're like us - relentlessly cynical optimists - you're always hoping that the Rev. Al Sharpton will someday settle down and assume a position ...

Toolbox

Blog outreach and event planning

Keys to successful event planning, determining which broadcast markets to monitor, and more

Book Review

'Marketing to women' is useful for all

Martha Barletta has noticed a surge in companies' enthusiasm for marketing to women since the first edition of this guidebook was released in 2003.

Roundtables

Regional Roundtable: Texas

In this third year of its Regional Forums, PRWeek focuses on seven top markets: Los Angeles, New York, Chicago, the Bay Area, Washington, DC, Atlanta, ...