Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia

RSS | Login | Register

December 10, 2007 Issue of PRWeek

PRWeek Column

Paying writers per page view may not be the best strategy

One can forgive the traditional media for the somewhat over-the-top reportage devoted to last week's discovery that three of Gawker's editors - half its staff ...

Guest Column

Online news sites critical for holding reporters accountable

A measure of honor in journalism is the willingness to own up to mistakes. By that standard, Time has failed with a grossly inadequate response ...

Op-Ed

Word-of-mouth, PR are a good fit

A recent PQ Media study reports spending on word-of-mouth marketing in 2006 was nearly $1 billion, up from $76 million in 2001, and is expected ...

Millennials dispel spoiled reputation

At nearly every gathering of pros in my age group (let's just say 40-somethings), I hear the same lament, "What about the younger staff? They ...

News Analysis

Health PR must adapt to shifting target

Now that obesity rates have stalled, healthcare comms pros need to use new outreach tactics

Corporate Profile

Cbeyond heightens its community role

Company's volunteer and networking initiative benefits both employees and the community.

Agency Business

Staff motivation presents a holiday challenge

Time off, a dip in activity, and end-of-the-year bonuses are what come to mind for most employees in December.

Journalist Q&A

Interview: Evan Smith

Former New Yorker Evan Smith took over the reins at Texas Monthly soon after President Bush was sworn into office in 2000. Smith talks to ...

Media Roundup

Mass appeal key to comic book pickup

Whether it's films based on Spider-Man, X-Men, and The Fantastic Four, or celebrities like Nicolas Cage who are now writing their own titles, comic books ...

Feature

A plan for the future

Bayer and its comms team have made improving science education a priority for the company and its employees.

Focus

A strong state of business

Ohio's various regions and economic drivers provide a wealth of opportunity for PR professionals.

Technique

Taking full advantage of trade shows

PR teams can have a key role before and during such events

Campaign

Site looks to include community

Westchester Medical Center (WMC) is a level-one trauma hospital, academic institution, and the primary tertiary care facility for seven New York counties. Thus, Serving a ...

Haagen-Dazs creates buzz with its exclusive deliveries

Haagen-Dazs decided that it wanted to introduce a unique line of ice cream that used rare ingredients from around the world.

Slow reveal increases hype for star-studded fundraiser

VH1's Save the Music Foundation, a charity that works to provide new and used instruments to public school music programs, decided that a splashy New ...

Newsmaker

Carr helps broaden Hallmark Channel's view

Two major announcements were keeping Nancy Carr, SVP of corporate communications for the Hallmark Channel and Hallmark Movie Channel, very busy of late. The Hallmark ...

PR Play of the Week

Spirit denies an innuendo behind offer

Admit it. When the weather's cold outside and you're home alone, you've had a few daydreams about MILFs.

Toolbox

Finding the right news angle, radio trends for 2008, more

How can I use the news to develop stories?

Expert Advice

What are the key things a PR agency should be looking for when it is hiring new employees?

President, Formula PR

Media Analysis

Sensational reporting can be bad news

The week after Thanksgiving, newspapers across the country made space to call out the disappearance - now murder - of Emily Sander, an outgoing, well-liked, ...

Sensational reporting can be bad news

The week after Thanksgiving, newspapers across the country made space to call out the disappearance - now murder - of Emily Sander, an outgoing, well-liked, ...

Inside Information

Tips for sniffing out hottest bloggers in public affairs

Public affairs professionals wondering which blogs to read and influence must think like detectives.

Critical Hit

ASPCA finds match for 'USA Today'

The ASPCA is a leading animal-welfare organization. What are its media goals?

Editorial

Industry should learn from Dell's latest move

Before last week, it was entirely possible that Dell would scrap its quest to combine all of its marketing disciplines under one holding company-created agency ...

Fact File

Cookies offer a sweet way for ladies to connect with friends

Pepperidge Farm, owned by the Campbell Soup Company, is offering women the chance to improve their social lives by "Connecting through Cookies."

Launch Pad

Account Change Advertising Agency Arts and Entertainment Automotive Blogs Branding Consumer Corporate Corporate Communications Crisis Communications Event Financial Services Food and Beverage Healthcare HR & Management Media Media Relations Nonprofit Products and Tools Public Affairs Retail Social media Technology Tourism

RSS

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions