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December 07, 1998 Issue of PRWeek

Gregory deal confirms hi-tech equity trend

ARDMORE, PA: Gregory Communications has taken a stake in its client RealTIME Media - continuing the trend of small hi-tech PR firms receiving equity in ...

Fleishman wins $50m anti-drugs campaign

WASHINGTON DC: The White House Drug Czar has awarded Fleishman Hillard a potential $50m account to oversee the biggest ever anti-drug media campaign.

Read Mankiewicz here - a voice from inside the Beltway

Frank Mankiewicz, one of the best-known names in modern public relations, starts a new column in PRWeek today.

Demand prompts Montana State University to offer degrees in PR

BILLINGS, MT: Montana State University is planning to offer a degree and masters degree in public relations - a response to skyrocketing demand not only ...

Sloane starts his own agency

NEW YORK: Former Edelman executive VP Elliot Sloane has quit the company and set up his own agency, Sloane & Co.

Party girl publicists exposed in NY Mag

NEW YORK: New York Magazine has exposed the bitchiness and questionable tactics of the city's hottest publicity agents - but most of the 'perky, pretty ...

Rogers marries video & Internet in its new group

WAKEFIELD, MA: In response to the increasing use and importance of video and web technology in the field of public relations, hi-tech firm Rogers Communications ...

World Commerce hires Noble House for finances

ORLANDO: E-commerce solution provider World Commerce Online last week chose Orlando-based Noble House of Boston to handle the company's investor and financial relations, an account ...

MCC lands telecomms CapRock

DALLAS: M/C/C has added Texas-based phone company CapRock Communications to its roster of high-tech clients.

Sunshine moves to Alan Towers

NEW YORK: Financial PR firm Alan Towers Associates has hired Scott Sunshine as an executive VP for clients including Dow Jones, the American Stock Exchange ...

Journalist Taylor Res-Care VP

LOUISVILLE: Res-Care, a provider of services for people with disabilities and at-risk youths, has named Nel Taylor vice president of communications.

Casellini NY state liaison for CSX International transportation company

RICHMOND: CSX has hired John P. Casellini as resident VP of state relations for New York.

Rosica takes helm of food PR

RIDGEWOOD, NJ: Rosica, Mulhern & Associates has expanded its food division with the addition of Christopher Rosica as vice president.

Margulies moves to Immune

CARLSBAD, CA: The Immune Response Corporation has hired Paula Margulies as senior manager of corporate communications/investor relations. She replaces Debra Altman, who left in October.

UniDyn goes with Janis & Co. PR

PEORIA, AZ: UniDyn has selected Chicago-based Martin E. Janis & Co. to conduct an investor and PR campaign. UniDyn develops products for the quality control ...

California uses Deen & Black

SACRAMENTO: Deen & Black has been awarded a three-year, $1.8 million contract by the California Office of Traffic Safety to conduct a public service campaign.

Ulman new H&K Atlanta office GM

NEW YORK: Hill and Knowlton has hired Alan Ulman to serve as general manager of its Atlanta office, effective January 1. He joins after six ...

CORRECTION - Impulse and The Jeffrey Group

The president of Impulse Research, the Los Angeles-based research company which conducted the PRWeek survey on executive attitudes to PR (PRWeek November 16 and November ...

Schwartz bags PR account for NewStar Media

NewStar Media last month handed its PR and investor relations account to New York-based GS Schwartz & Co.

Ein survey shows PR ahead of ads for political clout

WASHINGTON DC: Lobbying and PR command more attention than advertising when it comes to influencing policy decisions on Capitol Hill.

Wanted - PR for $1.5 billion anti-smoking campaign

WASHINGTON DC: A new health foundation designated by last month's massive tobacco settlement will appoint at least one PR agency to advise on a $1.45bn ...

Alexander Ogilvy merger kicks off spate of new office ventures

DALLAS: The six-week-old merger of Alexander Communications and Ogilvy Public Relations Worldwide has already spawned three new branch offices.

Waltz warns against rising tide of 'ethical terrorism'.

PHILADELPHIA: A wave of ethical terrorism is sweeping the PR industry, according to Sam Waltz, 1999 PRSA chairman and CEO.

New deals raise Vollmer profile in technology field

HOUSTON: Vollmer Public Relations has expanded its presence in the chemical, industrial and technological fields with last week's win of a technical consulting account, and ...

Universal Express hires Stock to do investor relations

PLAINVIEW, NY: Universal Express has hired Las Vegas-based Stock Enterprises as its first outside investor relations firm.

Info-tech at Marx Layne expanding due to new clients

MICHIGAN: Marx Layne & Company is planning to expand its new information technology division after signing up two new clients within the last month.

Gap denies forestry links as activists boycott chain

SAN FRANCISCO: Gap's corporate communicators have hit back at forestry activists who are trying to organize a nationwide boycott of the company's stores.

Tandy senior staff reorganization complete as Moore heads up PR

FORT WORTH: Tandy has hired away a Zale executive to lead its newly reorganized PR staff.

GCC hires Jackson for its image clarification task

BOSTON: In an attempt to strengthen its brand and eliminate confusion between its three companies, Boston-based Grand Circle Corporation (GCC) named Jackson & Company as ...

Grand Union set to beef up PR budget for image revamp

NEW YORK: The Grand Union Company, which owns 221 supermarkets in the Northeast, will beef up its PR and investor relations budget by $200,000 as ...

Bloomingdale and 3Com.

Bloomingdale's and 3Com's PR departments are trying to capitalize on the holiday season and draw shoppers to their website not only for shopping, but for ...

Eight more firms sign up to Worldcom roster

NEW YORK: The Worldcom Public Relations Group has beefed up its membership to 95 firms in 44 countries by adding eight partners in the last ...

EC announces $1.6m deal for new Union applicants.

BRUSSELS: The European Commission has picked ten agencies to handle public information campaigns about the European Union in Central and Eastern European countries applying for ...

Edelman's Edge rolls out to Europe

NEW YORK: Edelman Worldwide is rolling out its hi-tech database of journalists to include Europe as well as the US.

B-M heads up Brazil operation with 'the lettuce man'.

SAO PAULO: The man who started and grew Burson-Marsteller's Chilean operations is set to take charge of the agency's burgeoning Brazilian operations.

Carlsberg retains H&K

COPENHAGEN: Lager giant Carlsberg International has hired Hill and Knowlton on a retainer to help promote its sponsorship of music and sports events across the ...

EAW to advise Congo

CONGO: Washington-based consultant EAW Group has clinched a one-year contract worth $500,000 to advise Laurent Kabila's Democratic Republic of Congo government following the recent cessation ...

Euro firms get more coverage

PARIS: Coverage of US companies in the European and US business press decreased this year in favor of European firms, according to a survey published ...

Shandwick Broadcast expands

LONDON: Shandwick is expanding its London-based broadcast PR consultancy into continental Europe and is to recruit at least six broadcast experts to staff the service.

SRRP to promote hi-tech exhibition

PARIS: SRRP has won a competitive pitch to promote a new international hi-tech exhibition, the Forum des Hautes Technologies, which is scheduled to be held ...

Hunzinger nets Metallbank float

FRANKFURT: Metallbank has hired Hunzinger Information to promote its flotation on the Frankfurt stock exchange. Hunzinger won the account without a competitive pitch. Fees are ...

EchoStar to gain satellites in deal with News Corp

LITTLETON, CO: Pay-TV broadcaster EchoStar is to sell a 37% stake in the company to News Corp. and telecomm MCI WorldCom in return for satellites ...

Mondo to 'reboot' and raise visibility

BERKELEY, CA: The publisher of cult magazine Mondo 2000 is looking to recruit a PR agency to get involved in a 'reboot' of the title.

Wired abandons cult base for mainstream

SAN FRANCISCO: Wired, once the hottest magazine of the '90s, is recruiting a range of new staff to broaden the readership of the futuristic hi-tech ...

TV editor wants to see more effort in story pitches

NEW YORK: New York Daily News editor Christy Slewinski says she is taken aback by the lack of effort put in by public relations executives ...

Furby fever - media hype or the real deal?

With the holiday shopping season officially in high gear, panicked parents are facing the daunting task of finding the right gifts for their choosy children. ...

CBS leads networks in sweeps

CBS took the ratings crown at the end of the sweeps month, overtaking previous leader NBC for total numbers of households. NBC however beat Fox, ...

Wray sets up Cooking Pleasures

Former food publicist Betsy Wray has been appointed to set up a new magazine and cookery club for Northern American Outdoor Group, the Minnesota-based publishing ...

NBC takes stake in iVillage

NBC has acquired a minority portion in, iVillage, an Internet service for women. The deal involves NBC promoting iVillage through its networks and its Internet ...

Pearson buys Viacom books

Viacom completed the sale of its educational and professional publishing companies to the UK's Pearson Group last week.

ABC and NABET negotiating

ABC Network and broadcast union National Association of Broadcast Engineers and Technicians (NABET) were back at the negotiating table early last week in an attempt ...

Monica may be Man of the Year

Time is due to decide its Man of the Year award for its December 19 edition.

iMac and Viagra - hard sells of '98.

What was the best campaign of 1998? If you haven't already replied to the PRWeek Best & Worst of Public Relations poll, you should do ...

Race and the PR Industry - How can PR solve its minorities problem?

Although nobody claims the PR profession is racist, the industry faces a serious shortage of ethnic minority job candidates. Larry Dobrow details the need for ...

Is 'Dr. Death' Jack Kevorkian's image beyond repair? And what would you do ...

'This is an interesting PR challenge because people tend to have very strong opinions about this controversial topic. Some think Dr. Kevorkian is wonderful; of ...

1998 was the year the media cried 'Wolf!' and the rest of the world decided to ...

1998 was the year the media cried 'Wolf!' and the rest of the world decided to stop listening.

Lobbyists - The value of PR is not lost on DC's Power 25

Sure, it takes clout and connections to make The Power 25 list of lobbyists. However, PR also plays a large role in these annual rankings. ...

A new EU directive suggests the technophobes are starting to embrace e-commerce ...

A new EU directive suggests the technophobes are starting to embrace e-commerce potential.

Edelman - a soloist salvo

He is a slim and healthy 44 year old. He drinks milk, water and orange juice. But if you didn't know him better, you'd think ...

Oxygen Media - a woman's place or wasted space? - With cable channels such as Lifetime ...

Oxygen Media - a woman's place or wasted space? - With cable channels such as Lifetime and A&E aiming for the female audience already, is ...

Let's pitch together - PR is growing faster than advertising - It can also open up profitable channels ...

Let's pitch together - PR is growing faster than advertising - It can also open up profitable channels for ad disciplines. No wonder major advertising ...

Beaming PR direct to your audience - More and more organizations ...

Beaming PR direct to your audience - More and more organizations are turning to Satellite Media Tours as an effective way to broadcast their PR ...

Weekly analysis of who's doing what and why

The public had just about given up on this prominent but decaying NY neighbor, until the Metropolitan Transit Authority (MTA) Metro-North took over Grand Central ...

Borders.com has not lived up to the market's potential. Why? - Borders' failure on the ...

Borders.com has not lived up to the market's potential. Why? - Borders' failure on the web is due to a lack of promoting and positioning ...

Questions & Answers

Formerly a journalist, Richard Sackley now handles PR for a native Indian reservation in California. He rides a sporting rollercoaster by supporting both the Chicago ...

Weekly Web Watch - Force of the Net entertains the dark side of the Star Wars fan.

There has probably never been a movie as eagerly anticipated as the latest in the Star Wars Series, Episode I. There are five months still ...

Charmin cleans up with roll of honor

For most people, potty training is not something they list on their resume as a major accomplishment. Procter & Gamble's Charmin bath tissue is looking ...

Seismic activity noted as Hofstra changes identity

Want to get noticed in the rough-and-tumble world of sports PR? Follow the lead of Hofstra University and enact a meaningless name change.

Response to Levi's condom tree is more ball-breaker than nutcracker.

Levi Strauss & Company, jeansmaker and self-proclaimed 'corporate pioneer' in the fight against AIDS, took a PR hit this week when the company's plan to ...