December 05, 2005 Issue of PRWeek

Guest Column

Inside the Mix

Marketing to Generations X and Y is vital, but some find it easier than others to do

When companies come under fire, a prompt, honest approach is always the best response

Consider two recent corporate PR challenges. One involved ony BMG Music Entertainment, the consumer electronics and entertainment conglomerate.

Op-Ed

Pharma must brace as its 'gas pump' moment nears

The oil companies are currently taking a PR beating. Consumers have been feeling the direct consequences of gas price increases, which, in turn, they associate ...

News Analysis

Sony debate could clarify digital-music rights issue

The controversy over Sony BMG's malware-enabled CDs has brought attention to digital rights, making a technical issue more accessible to consumers.

Corporate Profile

JetBlue forges ahead with one-of-a-kind message

Despite a glut of competitors and high fuel prices, JetBlue Airways still manages to best its rivals by remaining open and accessible to media, and ...

Agency Business

Preparing good employees to transition into good managers

When staffers rise up through the ranks, it can be difficult to adjust to a new set of challenges and circumstances. But as Erica Iacono ...

Journalist Q&A

Interview: Steve Outing

Steve Outing is a newspaper veteran who became interested in online news before it was hot.

Media Watch

GM seeks recovery from a brutal 2005

After suffering nearly $4 billion in losses in 2005, GM hopes that closing nine plants and cutting 30,000 jobs in North America will put it ...

Media Roundup

Credit issues receive due coverage

While many think of the holidays as a time to spend and ponder their credit, debt-related issues are of year-round interest to reporters and ...

Feature

Healthy competition

Hospitals are branding themselves in a bid to attract patients.

Focus

Philadelphia: A city of its own

Philly's PR community is proving that the city is no also-ran to Washington and New York.

Technique

Out of sight, but not out of mind

Clients no longer need firms to be near. They now prioritize expertise over geography to pick agencies. Craig McGuire finds out how to make such ...

Campaign

Tourism PR: WA hoists tourism by showcasing its activities to press

With famed wine growers and one-of-a-kind opportunities to sea-kayak to spot Orca whales, take helicopter rides over the lava dome at Mount St. Helen's, or ...

Event PR: NMAI amplifies its outreach to entice powwow visitors

The Smithsonian Institution's National Museum of the American Indian (NMAI) decided to change venues for its second National Powwow, a potentially risky move seeing as ...

Touro reconnects with patients and staff after Katrina

Days after Hurricane Katrina hit New Orleans, Touro Infirmary was vacant.

Newsmaker

Business Roundtable re-emerges under Schneider

Johanna Schneider's résumé includes work as a journalist and press secretary. At the Business Roundtable, she uses that know-how to garner lawmakers' respect for the ...