December 04, 2006 Issue of PRWeek

PRWeek Column

Redesigned 'WSJ' offers PR chance to help media evolve

For every corporate CEO who is excited by a positive product review on CNET, there are many others who want a woodcut in The Wall ...
 

Guest Column

'We're not them' won't cut it now that Dems are in power

Well, the Democrats did it. They won control of both the House of Representatives and the Senate on a message of "we're not them."
 

Op-Ed

Work to build up professional bond

It's not your "daddy's PR education" anymore (if it ever was). So, if you hire and/or manage PR pros, take a careful look at today's ...
 

PR must adapt to social media era

Social media sites have clout. They are the virtual malls and burger joints of earlier eras. They connect people through social networks. More kids hang ...
 

Corporate Profile

NPS sets its sights on reaching US youth

Park Service challenged with appealing to digital generation without giving in to commercialization
 

Agency Business

Face time helps global firms bridge the distance

Multinational PR firms often boast of their global network of offices, telling clients that representation in another country is just a matter of picking up ...
 

Journalist Q&A

Mario Lavandeira, a.k.a. Perez Hilton

Perez Hilton, self-proclaimed "Queen of all media," launched his celebrity blog/news site, PerezHilton.com, two years ago. He runs the site out of The Coffee Bean ...
 

Media Roundup

Local hooks key to parenting coverage

America's current baby boom isn't just shining the spotlight on celebrity moms like Britney Spears and Angelina Jolie. The mom-obsessed culture is permeating every corner ...
 

Feature

Internal medicine

Employees can often be the most effective antidote to pharma companies' reputation issues.
 

Focus

Something for everyone

Much like the Lone Star State itself, the PR and business communities in Texas are large and fascinatingly diverse.
 

Technique

Tales from the trade-show trenches

For vets or newbies, trade shows are tough, and even tougher without the survival essentials.
 

Campaign

Group pushes border fence bill

Among the voices in the rancorous debate about how to curb illegal immigration in the US is Let Freedom Ring, a nonprofit conservative advocacy group. ...
 

Dodge Melt-Off effort gets warm reception for Nitro

As hot temperatures exploded across the country this summer, the Chrysler Group was looking for a way to attract attention from media and potential buyers ...
 

Health angle helps Saphia Water build distribution

When you're trying to literally create a new consumer category, a traditional product introduction focused on sampling and reviews simply won't do.
 

Newsmaker

Steiger ushers in new Journal

Paul Steiger, The Wall Street Journal's managing editor, talks to Julia Hood about the thinking behind the upcoming redesign, which will launch January 2
 

PR Play of the Week

Lauer takes command of defining war

What the American political landscape needs in this time of uncertainty is more decisive leadership of the type that is usually associated with short-haired morning ...
 

Toolbox

Webcast promotions, the impact of HD Radio, more

What are the most effective tactics to promote my webcast?
 

Expert Advice

 

Media Analysis

Private equity deals all about the money

To say that it's been a rough couple of years for Old Media would be a gross understatement.
 

Inside Information

Instant messaging offers quick, fluid communication

Love it or hate it, instant messaging has become a necessary tool for PR pros. When waiting 20 minutes for an e-mail response just won't ...
 

Critical Hit

'Houdini' secures an AP feature

Associated Press, October 28
 

Editorial

Late night video-game launches cost too much

There is no fine line between exploitation and scintillation when people are getting shot.
 

Fact File

NBC News helps public come to 'terms' with the Iraq conflict

The latest headlines about the Iraq war have not only been about carnage, but about the terminology used to classify the conflict.
 

Media Ups and Downs

MTV, New York Daily News, and the US Supreme Court

MTV announces plans to develop more than 20 niche Web sites to accompany popular shows like My Super Sweet 16 and general interests like celebrity ...
 

Launch Pad

Bicentennial campaign touts medical school's influence

The 200-year-old University of Maryland School of Medicine, the oldest public medical school in the US, is looking to raise local and national awareness.
 
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